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Think like an editor (content strategy and UX writing) 

  • Offered byOpenClassrooms

Think like an editor (content strategy and UX writing)
 at 
OpenClassrooms 
Overview

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Content & Business Writing through real-life case studies & examples

Duration

10 hours

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Think like an editor (content strategy and UX writing)
 at 
OpenClassrooms 
Highlights

  • Earn a certificate of learning on course completion
  • Career-focused projects
  • Learn from industry experts
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Think like an editor (content strategy and UX writing)
 at 
OpenClassrooms 
Course details

Who should do this course?
  • Professionals responsible for planning, developing, and managing content across various platforms and channels
What are the course deliverables?
  • Put the user at the center of the process to guide content decisions
  • Integrate the language of users into your content
  • Identify microcopy
  • Take a content first approach
  • Conduct a content audit
  • Collaborate with team members across documents
  • Develop a content style guide
  • Become a better writer
More about this course
  • Words are just as essential as visual elements when it comes to design. Both help guide the user through an experience and help make it enjoyable—not a frustrating—one
  • In this course, we'll explore UX writing, content strategy, and content design as tools to think critically about the user experience by putting the user first. We'll examine how even a few words of microcopy can make a big difference in how the user knows what to do or what to expect
  • Every year, engineer/designer/investor (Global Head, Computational Design and Inclusion at Automatic, who makes WordPress), John Maeda, presents his Design in Tech Report at mega conference SXSW
  • In 2017, he made the case that words can be just as powerful as graphics and that writing plays a key role in the design process. Having writing skills will not only benefit the products you work on but also help you talk about your work. If you're a designer who can write, you'll have a leg up on the competition
Read more

Think like an editor (content strategy and UX writing)
 at 
OpenClassrooms 
Curriculum

Create user-centered content

Create user-centered content

Put the user first

Look to usability testing and metrics to inform content decisions

Pay attention to UX writing and microcopy

Have a clear vision through scenarios and user stories

Examine the content ecosystem

Take a content first approach

Conduct a content audit

Identify content types

Create documents to collaborate on content

Create a style guide for consistency

Become a better writer

Get some practice conducting a content audit

Faculty Icon

Think like an editor (content strategy and UX writing)
 at 
OpenClassrooms 
Faculty details

Anne Ditmeyer
Designer and creative consultant who writes and travels. Find me online at anneditmeyer.com + @pretavoyager!

Think like an editor (content strategy and UX writing)
 at 
OpenClassrooms 
Entry Requirements

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  • Not mentioned

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Think like an editor (content strategy and UX writing)
 at 
OpenClassrooms 
Students Ratings & Reviews

5/5
Verified Icon1 Rating
S
Saniya
Think like an editor (content strategy and UX writing)
Offered by OpenClassrooms
5
Learning Experience: The course content was absolutely brilliant! It really helped me broaden my horizons. Would totally recommend to everyone, doesn't matter if you're a newbie or an amateur!
Faculty: Lectures were fantastic. The faculty was top notch and really knew their thing. Their approach was very student friendly The course structure and assignments were extensive yet not exhausting. The syllabus was updated and well explained
Course Support: They guided us a bit about how to search for the right job
Reviewed on 19 Aug 2022Read More
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Think like an editor (content strategy and UX writing)
 at 
OpenClassrooms 

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