Tools - Google Analytics 

Introduction to Analytics

Getting Familiar with Google Merchandise Store

Creating Google Analytics Account

Accessing Google Analytics Data

Key Takeaways

Resources

Exercise

Navigating the Interface

Understanding AABC Reporting Structure

Understanding Reporting Parameters

Creating Shortcuts to Customized Reports

Key Takeaways

Resources

Exercise

Advanced Table Filtering

Applying Efficient Inline Analysis

Create Customized Reports with Selected Dimensions Metrics

Using Advanced Filters and Regular Expressions

Key Takeaways

Resources

Exercise

Creating Segments

Using System Defined Segments

Customizing Segments

Advanced Segment Scope and Sequencing

Key Takeaways

Resource

Exercise

Multiple Goals and Goal Types

Defining Goals to Measure Success

Understanding Smart Goals

Applying Goals to Understand Economic Value

Key Takeaways

Resource

Exercise

Part 1 Fundamental Concepts

Part 1 Categorizing Various Types of Clicks

Part 1 UTM Parameters

Part 1 Categorizing Tracking Parameters

Part 1 Key Takeaways

Part 1 Resource

Part 1 Exercise

Part 2 Tracking Parameters Examples

Part 2 Tracking Parameters in Different Scenarios

Part 2 Differentiating Marketing Activities

Part 2 Identifying Common Mistakes

Part 2 Key Takeaways

Part 2 Resource

Part 2 Exercise

Tracking People

Introduction to User ID and User Metrics

Impact of User ID Feature on Reporting

Improve and Leverage User ID Feature

Key Takeaways

Resource

Exercise

Analyzing Marketing Effectiveness

Understanding Your Audience

Common Requests Related to Traffic Sources

Exploring Campaign Effectiveness

Attribution and Its Limits

Key Takeaways

Resource

Exercise

Feature Rich Website

Tracking Feature Rich Website

Onsite Search

Email Subscription

Identifying Needs of RIA

Key Takeaways

Resource

Exercise

E-commerce Tracking

Leveraging E-commerce Tracking Features

Remarketing Based on Shopping Behavior

Leveraging E-commerce Tracking Features on Non e-commerce Websites

Key Takeaways

Resource

Exercise

Analytics Intelligence

Identifying the Unknown Unknowns

Using Intelligence

Asking Your Own Questions

Going Beyond GA Intelligence Feature

Key Takeaways

Resource

Exercise

Collaboration and Sharing

Using Sharing and Collaboration Features

Using Annotations to Keep Track of Important Changes

Applying Agile Management Concepts to Analysis Workflow

Key Takeaways

Resource

Exercise

Dashboards with Data Studio

Introducing Data Studio

Applying Visualization

Extending Beyond Google Analytics

Discussing Design Best Practices

Key Takeaways

Resource

Exercise

Understanding Account Structure and Managing Users

Understanding Google Analytics Account Structure

Understanding Access Level Permissions

Applying Best Practices for Teams Agencies

Key Takeaways

Resource

Excercise

Quality Assurance

Identifying Google Analytics on the Page

Leveraging Google Tools to Improve Data Quality

Utilizing Third Party Tools for Quality Assurance and Audits

Key Takeaways

Resource

Exercise

Conclusion

Exercise

Resource

Course Conclusion