Tourism - Marketing and Promotion

4.0 /5

Tourism - Marketing and Promotion
at
Alison
Overview

Learn how to create a professional and effective tourism marketing campaign, with this free online course

Skills you will learn

What are the course deliverables?

List and explain the five main challenges to promoting tourism
Identify the three target audiences of tourism promotion
Summarise how tourism promoters can create campaigns that appeal to intermediaries and customers
Describe the methods of advertising commonly used to promote tourism
Discuss the various challenges facing tourism promoters
Outline the advantages and disadvantages of various advertising methods
List and explain the six stages of the customer buying process
Describe how the customer buying process influences the objectives of tourism promotion campaigns

More about this course

This free online course on marketing and promotional campaigns for tourism will teach you the do's and don't of a promotional tourism campaign, teaching you how to identify a target audience, and understand your customers' purchasing process
This course will teach you how to identify each challenge and show you the best ways to overcome them
It will then discuss the target audiences of tourism promotion and describe how promoters can create effective campaign materials that will appeal to both intermediaries and customers
You will also cover the advertising methods commonly used to promote tourism and outline their advantages and disadvantages
This course will teach you the 6 stages of this process and explain how the process can be used to determine the objectives of a promotional tourism campaign
You will study how tourists interact with a marketing campaign and how these campaigns help tourists to understand what the product has to offer