Twitter Marketing and Advertising
5.0 /5- Offered bySimplilearn
- Private Institute
- Estd. 2010
Twitter Marketing and Advertising at Simplilearn Overview
Duration | 22 hours |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Future job roles | AngularJS, Animation, Agile scrum, Ajax, Android |
Twitter Marketing and Advertising at Simplilearn Highlights
- Work with different data types and user input
- A great course for learning Social media marketing
- Certification Course
Twitter Marketing and Advertising at Simplilearn Course details
- Social Media Marketing Manager
- Consultant
- Public Relations / Brand Manager
- Blogger
- Social Media Copywriter
- Businesses that want more traffic to their websites
- Anyone looking to learn more about social media marketing
- 6 High Quality Chapters
- 2+ hours of HQ e learning
- Course Completion Certificate
- Twitter is a widely popular social networking site that is tailored and used as an effective marketing platform by marketers, to gain global outreach and brand awareness. This course will introduce you to the essentials of social media communication through Twitter. You will also learn the techniques to draw a higher audience and be effective marketers through this course.
Twitter Marketing and Advertising at Simplilearn Curriculum
Microblogging and Twitter Marketing
Leveraging Twitter, Part Understanding Twitter
Overview
Introduction
What is Twitter?
Twitter Then and Now
Popularity in the USA
Popularity Internationally
Twitter Demographics
Marketing Impact
Coming Up
Leveraging Twitter, Part Twitter Marketing Foundations
Overview
Introduction
Twitter Looking Like Facebook
Twitter Profile Dimensions
Designing Your Header
Image Post Tips
Twitter Video
Embeddable Tweets
URL Shorteners
How Many Accounts?
What Are Hashtags?
Joining Existing Hashtags
Understanding Hashtags
Why Retweets Matter
Creating a Twitter List
Leveraging Twitter Lists
Coming Up
Leveraging Twitter, Part Twitter Search and Twitter Cards
Overview
Introduction
Advanced Search
Twitter Search Campaign Prep
Other Uses for Search
Twitter Cards Overview
Summary Cards
Large Photo and Product Cards
Player Cards
Enabling Twitter Cards on Your Site
Conversion and Campaign Cards
More Ways to Leverage Cards
Leveraging Twitter, Part Define a Goal and Create a Strategy
Overview
Introduction
Twitter Strategy
Twitters Marketing Impact
Build a Strategy
Goals and Team Define Strategy
Brand Building
Credibility Boosting
Reputation Management
JetBlue Example Reputation Management
Driving Conversions
Automation Advice
Coming Up
Leveraging Twitter, Part Twitter Tools
Overview
Introduction
Client and Tool Considerations
Tools for Team Management
Tools for Content Research
Tools for Influencer Research
Native Analytics
Top Twitter Items
In Depth Analytics
Tracking Conversation
Goal Tracking
Twitter Advertising
Twitter Advertising, Part Understanding the Options
Overview
Introduction
Twitter Advertising Space
Understanding Twitter Ads
Understanding Promoted Accounts
Reasons for Promoted Accounts
Understanding Promoted Tweets
Reasons for Promoted Tweets
Understanding Promoted Trends
Reasons for Promoted Trends
Coming Up
Twitter Advertising, Part Understanding Targeting and Bids
Overview
Introduction
Start with Twitter Ads
Marketing Platform Partners
Certified Partner Program
Ad Targeting
Promoted Tweets
Keep in Mind
Coming Up
Twitter Advertising, Part Advanced Twitter Targeting with TV Ads
Overview
Introduction
Two Screen Popularity and Behaviors
Nielsen Twitter TV Ratings
Twitter Amplify Potential
Twitter Amplify
TV Conversation Targeting
Coming Up
Twitter Advertising, Part Increased Ad Engagement with Twitter Cards
Overview
Introduction
Challenge of Twitter Marketing
Introducing Twitter Cards
Types of Twitter Cards
Setting Up Twitter Cards
Tailored Audiences
CRM Targeting
Other courses offered by Simplilearn
Twitter Marketing and Advertising at Simplilearn Students Ratings & Reviews
2 Ratings- 4-52
Student Forum
Anything you would want to ask experts?