Understand your audience with Google Analytics

Offered byOpenClassrooms

Understand your audience with Google Analytics
at
OpenClassrooms
Overview

Duration	8 hours
Total fee	Free
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Explore Free Course
Credential	Certificate

Understand your audience with Google Analytics
at
OpenClassrooms
Highlights

Earn a certificate of completion from Openclassroom

Understand your audience with Google Analytics
at
OpenClassrooms
Course details

Skills you will learn

Hypothesis Testing Software Testing Web Analytics

What are the course deliverables?

By the end of this course, you?ll be able to:
Understand the basics of web analytics
Explore data via Google Analytics
Read data through hypothesis testing

More about this course

In this course, you will discover the basics of web analytics
You will then learn how to set up Google Analytics and analyze your website's data
Finally, you will discover how you can read data by creating and testing your hypotheses
By the end of this course, you will know how to use this analysis tool employed by almost 60% of websites currently found on the Internet

Understand your audience with Google Analytics
at
OpenClassrooms
Curriculum

Part #1 - Discover the Basics of Web Analytics

Part #2 - Explore Data with Google Analytics

Part #3 - Read Data Through Hypothesis Testing

Understand your audience with Google Analytics
at
OpenClassrooms
Faculty details

Gwenael Rivet

Designation : Digital Marketing | Growth specialist (Master)

Rich Clarke

Designation : Digital Marketing maestro at SocialB - helping businesses grow with a passion for SEO, PPC, CRO, Lead Gen and Web Analytics.

Eleanor Bougie-Smith

Designation : Digital Marketing trainer and strategist specialising in Social Media and Measurement/Reporting, inspiring users to do marketing confidently

Understand your audience with Google Analytics
at
OpenClassrooms
Entry Requirements

Eligibility criteria Up Arrow Icon

Prerequisite To follow this course, you must know the basics of CRM and digital marketing. You can check out this OpenClassrooms course to level up : Discover Digital Marketing . Required tool: Google Analytics

Conditional Offer Up Arrow Icon