Understanding Corporate Communications
- Offered byCoursera
Understanding Corporate Communications at Coursera Overview
Duration | 6 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Understanding Corporate Communications at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
- 4 quizzes &1 assignment
Understanding Corporate Communications at Coursera Course details
- What you'll learn
- Apply fundamental principles of corporate communications in different organizational contexts
- Develop and implement effective internal communication strategies
- Understand key challenges in communication during crisis situations
- Demonstrate understanding of ethical considerations in corporate communications solutions
- This course is designed to provide participants with a comprehensive understanding of the communications function within an organization
- The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations
- Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment
- Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples
- This course is designed for anyone in the Corporate Communications function within an organization, or those who desire to develop a career path in the practice
Understanding Corporate Communications at Coursera Curriculum
Understanding Corporate Communications
Welcome and Introduction to the Instructor
Course Overview
Overview of the Corporate Communications Function
Importance of Effective Communications in Organizations
Key Stakeholders in Corporate Communications
Role of Corporate Communications in Achieving Organizational Goals
Strategies for developing and implementing internal communication plans
Effective use of various channels for internal communications
Engaging employees through effective communication
Building a positive organizational culture through internal communications
Understanding the Role of media in corporate communications
Crafting key messages and press releases
Managing media relationships and interviews
Dealing with media crises and reputation management
Preparing for and managing communication during a crisis
Crisis communication strategies and best practices
Crisis communication team roles and responsibilities
Maintaining transparency and building trust in times of crisis
Conclusion
Welcome to the course
Additional reading
Corporate communication, Functions and Importance
Internal employee communications
Media, Press releases and managing relationships
Crisis communications
Final Assessment
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