Edinburgh Napier University - Understanding Data in the Tourism Industry
- Offered byFutureLearn
Understanding Data in the Tourism Industry at FutureLearn Overview
Duration | 5 weeks |
Total fee | ₹2,763 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Understanding Data in the Tourism Industry at FutureLearn Highlights
- Duration 5 weeks
- Weekly study 3 hours
- 100% online Learn at your own pace
Understanding Data in the Tourism Industry at FutureLearn Course details
- Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there's potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.
- On this course, you'll explore how data can be used to address business concerns. You'll learn what data can reveal about customer behaviour and how this can help your business' success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.
Understanding Data in the Tourism Industry at FutureLearn Curriculum
The importance of data to your business
Welcome and introduction
Data in action
Types of data: Big Data, Open Data and other key terms
Your data
Using data to make your business more robust
A data mindset
Data and your customers
Problem to solution
Know your data
How to improve business productivity through data
Week 3 Introduction: Data and productivity
Data and your visitors
Data and marketing
Data and your employees
End of week quiz and continue to develop your strategy
Tools to help you make the most of your data
Going digital
Analytics
Social media
Review sites and other agencies
Raw data and more data: Spreadsheets, external data and databases
End of week 4
Tourism destinations and data collaboration
Introducing week 5: Collaboration and sharing
Sharing in action
Overcome challenges through collaboration
End of Week 5, end of course and looking ahead
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