Understanding Google Ads
- Offered byAlison
Understanding Google Ads at Alison Overview
Duration | 5 hours |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Understanding Google Ads at Alison Highlights
- Earn a certificate after completion of course
Understanding Google Ads at Alison Course details
Identify all the key terms and aspects of Google Ads
List the steps involved in setting up a Google Ads account
Analyze new keywords and come up with new ideas for your Ad Groups
Explain what goes into ongoing Google Ads account management
Identify the various types of automated bidding strategies available in Google Ads
Solve common troubleshooting issues in Google Ads
Describe how to use research and strategy and put them into practice
This online digital marketing course serves as a guide to setting up and managing a successful Google Ads account
You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples
Understanding Google Ads at Alison Curriculum
MODULE 1
Key Concepts In Google Ads
Key Concepts In Google Ads - Learning Outcomes
Introduction
Background To Google Ads
Key Concepts
Research, Strategy, And Planning
Key Concepts In Google Ads - Lesson Summary
MODULE 2
Campaign Build And Optimizations
Campaign Build And Optimizations - Learning Outcomes
Campaign Build
Regular Optimizations
Advanced Optimizations
Common Troubleshooting Issues
Campaign Build And Optimizations - Lesson Summary
MODULE 3
Course Assessment
Understanding Google Ads - Course Assessment
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