Using AI to Gain a Competitive Edge for your Customer Experience (CX)
- Offered byFutureLearn
Using AI to Gain a Competitive Edge for your Customer Experience (CX) at FutureLearn Overview
Using AI to Gain a Competitive Edge for your Customer Experience (CX)
at FutureLearn
Duration | 2 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Credential | Certificate |
Using AI to Gain a Competitive Edge for your Customer Experience (CX) at FutureLearn Highlights
Using AI to Gain a Competitive Edge for your Customer Experience (CX)
at FutureLearn
- Duration 2 weeks
- Weekly study 2 hours
- Premium course $94
Using AI to Gain a Competitive Edge for your Customer Experience (CX) at FutureLearn Course details
Using AI to Gain a Competitive Edge for your Customer Experience (CX)
at FutureLearn
Skills you will learn
More about this course
- This two-week course will empower you with the knowledge, practical skills, and digital tools to use AI to improve your customer experience and boost sales.
- Customers are spending more and more time interacting with brands across social media, websites, and other online channels.
- On this course, you'll explore ways to take advantage of information about your customer interactions. You'll learn how to gather customer data and take quick actions based on deeper insights.
- In a competitive environment, AI can play a central role in enabling businesses' to extract insights at the right time to improve return on investment (ROI) and increase revenue.
- As you discover practical applications of AI that can support your business's AI evolution, you'll be introduced to AI-driven technology platforms.
- You'll also learn how to build the required infrastructure to implement AI within your organization.
- The lead course educator, Jaimie Patel, is VP of Marketing Science at Critical Mass, a leading digital marketing and experience agency.
- Jaimie has over 15 years' experience in digital marketing, data science, and AI and has worked on numerous projects identifying smarter insights for digital marketing performance and customer experience using AI and machine learning-driven modelling.
- Under her expert guidance, you'll learn how to create a company culture where AI leads decision-making and develop a roadmap for AI implementation that increases overall sales and business profitability.
Using AI to Gain a Competitive Edge for your Customer Experience (CX) at FutureLearn Curriculum
Using AI to Gain a Competitive Edge for your Customer Experience (CX)
at FutureLearn
AI Basics, Technology and Methods
Welcome to the Course
AI Evolution and Methods
How AI Can Help Understand & Improve The Customer Experience: Part 1
Week Summary
Customer Experience Measurement, AI Software, Technology and Organisation Best Practices
Welcome Back
How AI Can Help Understand & Improve The Customer Experience: Part 2
AI Platforms & Technology
AI Frameworks and Culture
Course Summary
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