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UPenn - Wharton Business Foundations Capstone 

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Wharton Business Foundations Capstone
 at 
Coursera 
Overview

Duration

10 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Wharton Business Foundations Capstone
 at 
Coursera 
Highlights

  • 40% started a new career after completing these courses.
  • This Course Plus the Full Specialization.
  • Shareable Certificates.
  • Graded Programming Assignments.
Read more
Details Icon

Wharton Business Foundations Capstone
 at 
Coursera 
Course details

More about this course
  • Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges including your own. You'll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.

Wharton Business Foundations Capstone
 at 
Coursera 
Curriculum

Start Here

Welcome to the Business Foundations Capstone Project!

Course Format, Grading and Expectations

Capstone Project Timeline: Check Your Progress Here!

Project Scope Quiz

Choosing your Project and Videos for Review

Introduction - Framework (7:55)

Cost, Quality, Variety, Responsiveness (7:56)

Exemplar Projects

Marketing Plan for Review

Strategic Marketing Flip Chart (11:05)

How Can Customer Centricity Be Profitable (19:03)

Customer Retention (18:24)

Customer Development (3:07)

Brands and Digital Marketing (14:01)

Customers and Digital Marketing (9:49)

Reputation and Reviews (14:38)

Product Life Cycle (3:29)

More Examples of Influence (8:42)

More Examples of Influence - Part 2 (12:34)

Pricing Strategies 3 - Psychological Factors (9:47)

Distribution Strategies 1 - Introduction (13:38)

Distribution Strategies 2 - Channel Design (13:39)

Horizontal Conflict (12:46)

Preparing the Rough Draft, and Accounting and Finance Videos for Review

Accounts Receivable (19:51)

Estimating Uncollectible Accounts (15:31)

Accounts Receivable Disclosure Example (16:35)

Inventory (19:59)

LIFO vs. FIFO (23:11)

Inventory Disclosure Example (11:14)

3M Company: Accounts Receivable and Inventory (17:50)

Submitting your Capstone

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Wharton Business Foundations Capstone
 at 
Coursera 

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