UPenn - Wharton Business Foundations Capstone
- Offered byCoursera
Wharton Business Foundations Capstone at Coursera Overview
Duration | 10 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course |
Credential | Certificate |
Wharton Business Foundations Capstone at Coursera Highlights
- 40% started a new career after completing these courses.
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Wharton Business Foundations Capstone at Coursera Course details
- Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges including your own. You'll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Wharton Business Foundations Capstone at Coursera Curriculum
Start Here
Welcome to the Business Foundations Capstone Project!
Course Format, Grading and Expectations
Capstone Project Timeline: Check Your Progress Here!
Project Scope Quiz
Choosing your Project and Videos for Review
Introduction - Framework (7:55)
Cost, Quality, Variety, Responsiveness (7:56)
Exemplar Projects
Marketing Plan for Review
Strategic Marketing Flip Chart (11:05)
How Can Customer Centricity Be Profitable (19:03)
Customer Retention (18:24)
Customer Development (3:07)
Brands and Digital Marketing (14:01)
Customers and Digital Marketing (9:49)
Reputation and Reviews (14:38)
Product Life Cycle (3:29)
More Examples of Influence (8:42)
More Examples of Influence - Part 2 (12:34)
Pricing Strategies 3 - Psychological Factors (9:47)
Distribution Strategies 1 - Introduction (13:38)
Distribution Strategies 2 - Channel Design (13:39)
Horizontal Conflict (12:46)
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Accounts Receivable (19:51)
Estimating Uncollectible Accounts (15:31)
Accounts Receivable Disclosure Example (16:35)
Inventory (19:59)
LIFO vs. FIFO (23:11)
Inventory Disclosure Example (11:14)
3M Company: Accounts Receivable and Inventory (17:50)
Submitting your Capstone
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