What's Your Big Idea?
- Offered byCoursera
What's Your Big Idea? at Coursera Overview
Duration | 11 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
What's Your Big Idea? at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 11 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
What's Your Big Idea? at Coursera Course details
- Whether your interest lies in solving the world?s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
What's Your Big Idea? at Coursera Curriculum
Think
Think About Your Big Idea
The Unexpected
Incongruities
Process Need
Industry and Market Structures
Demographics, Changes in Perception, and New Knowledge
Desh Deshpande: Introduction, Big Idea, and Advice to Himself
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges
Guest Entrepreneur Bios
Week 1 Quiz
Listen
Listen to Your Customers
The Importance of the Listening Phase
The Purpose of a Business
Setting Up Customer Meetings
Running Customer Meetings
Your Total Product
Listening to Suppliers
Conclusion
Jud Bowman: Cold-calling and Listening for a Customer's Problem
Desh Deshpande: Talking to Customers
Shazi Visram: Introduction and Listening to Customers
Week 2 Quiz
Plan
Plan Your Strategy
What is Strategy?
Porter's Five Forces
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry
Conducting a SWOT Analysis
Strategic Positioning
Conclusion
Jud Bowman: Risk-Taking Behavior
Desh Deshpande: Planning Cascade Communications
Shazi Visram: Advice to Her Younger Self
Week 3 Quiz
Clarify
Clarify Your Big Idea
Creating Fit & a Business Model
Introducing the Business Model Canvas
Customer Segments
Channels
Revenue Streams
Key Partnerships
Your Elevator Pitch
Conclusion
Jud Bowman: Avoiding Crisis Mode
Desh Deshpande: What is a Successful Elevator Pitch?
Shazi Visram: Control in Her Venture
Week 4 Quiz
Support
Support Your Big Idea
Support is More Than Financing
Building Your Foundation and Beyond
Funding: For-Profits
How Much?
Conclusion
Jud Bowman: Control in His Ventures
Desh Deshpande: Solving Problems with Processes
Desh Deshpande and Jud Bowman: Assembling Teams
Shazi Visram: Disciplines to Avoid Crisis Mode
Week 5 Quiz
Iterate
Iterate Your Big Idea
A Metaphor for the Entrepreneurial Life
The Entrepreneurial Lifecycle
MVP
Testing + Pivoting
Navigating Growth
Conclusion and What's Your Big Idea?
Jud Bowman: Control in His Ventures
Desh Deshpande: Constant Reinvention and Evaluating Decisions
Shazi Visram: A Hurdle
Week 6 Quiz
How to Change Privacy Settings on YouTube
How to Upload Videos to YouTube
How to Upload Video to Vimeo
Very Good Project: 18 pts
Good Project: 13 points
Insufficient Project: 3 points
Instructions
Project Resource Links
Mark Katz: Pitching Challenges in the Arts
Alice Ammerman: Pitching Challenges in Food Systems
Jim Johnson: Pitching Aging & Demographic Changes
Matthew Rascoff: Pitching Problems in Higher Education
Steve Malik: Pitching Problems in Healthcare
Nancy Morrow Howell: Pitching Changes in Employment with Aging
Michael Sherraden: Pitching Universal Identification
Jeff Gordon: Pitching Problems in Childhood Undernutrition
Marcus Raichle: Challenges in Brain Development
Reverse Pitch Guest Bios
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