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UCL University - Why We Post: the Anthropology of Social Media 

  • Offered byFutureLearn

Why We Post: the Anthropology of Social Media
 at 
FutureLearn 
Overview

Duration

5 weeks

Total fee

2,763

Mode of learning

Online

Official Website

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Credential

Certificate

Why We Post: the Anthropology of Social Media
 at 
FutureLearn 
Highlights

  • Duration 5 weeks
  • Weekly study 3 hours
  • 100% online Learn at your own pace
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Why We Post: the Anthropology of Social Media
 at 
FutureLearn 
Course details

Skills you will learn
More about this course
  • This free online course is based on the work of nine anthropologists who each spent 15 months in fieldsites in Brazil, Chile, industrial and rural China, England, India, Italy, Trinidad and Turkey.
  • The course offers a new definition of social media which concentrates on the content posted, not just the capabilities of platforms. It examines the increasing importance of images in communication and the reasons why people post memes, selfies and photographs.
  • Over five weeks you will explore the impact of social media on a wide range of topics including politics, education, gender, commerce, privacy and equality. You will come to understand how the consequences of social media vary from region to region.
  • The course will be taught by the same nine anthropologists who carried out the original fieldwork and who are publishing
  • based on this research.
  • You will meet many of our informants through our films, engage with our team through video discussions and lectures, and encounter our ideas through animations, infographics and text.
  • Adopting an anthropological and comparative approach, we strive to understand not only how social media has changed the world, but how the world has changed social media.
  • To learn more about our research, see the
  • website or read our
  • . If you have a question about the project, email
  • .
  • Translations of this course can be found on
  • in the following languages: Chinese, Italian, Hindi, Portuguese, Spanish, Tamil and Turkish.
Read more

Why We Post: the Anthropology of Social Media
 at 
FutureLearn 
Curriculum

What is the anthropology of social media?

Introduction

Academic approaches to social media

The research project

The English fieldsite

Summary and practical

What does social media look like?

Introducing the fieldsites

Social visibility

Memes and values

Illiteracy, summary and practical

The impact of social media on politics and gender

Introduction to this week's fieldsites

Social media and politics

Social media and gender

Platforms or users?

Conclusions and practical

The Chinese challenge

Introducing this week's fieldsites

Polymedia

Comparing the Chinese fieldsites

Social media and education

Social media and commerce

Social media and privacy

Summary and practical

Social media and social mobility

Introducing this week's fieldsites

Social inequality

Identity and normativity

Summary and practical

Conclusions of course and further activities

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Why We Post: the Anthropology of Social Media
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