XLRI Jamshedpur - XLRI Executive Development Program in Digital Marketing (L)

Offered byTalentedge
Estd. 2012

XLRI Executive Development Program in Digital Marketing (L)
at
Talentedge
Overview

Build Stellar Online Reputation and Excellent Relationships with Customers with valuable digital marketing skills

Total fee	₹90,000
Mode of learning	Online
Difficulty level	Advanced
Official Website	Go to Website
Credential	Certificate

XLRI Executive Development Program in Digital Marketing (L)
at
Talentedge
Highlights

Lectures imparted by eminent faculty & industry experts
Earn a certificate of completion from XLRI & be a part of rich Alumni network
Hands On practical learning with Capstone Project

XLRI Executive Development Program in Digital Marketing (L)
at
Talentedge
Course details

Who should do this course?

Mid to senior-level professionals seeking to enhance their digital marketing expertise

What are the course deliverables?

To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance
To understand applications of popular digital marketing tools & techniques
To understand use of digital media analytics for effective digital marketing
Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities
Understand digital marketing tools for managing digital campaign

More about this course

This program is designed for business executives, entrepreneurs and professionals who want to take advantage of digital marketing techniques and tools to improve their and their company’s performance
Early or mid-career career executives from the domains of sales, marketing, advertising, public relations, and IT professionals (with basic understanding of marketing) looking for a career shift to digital marketing will find this program useful

XLRI Executive Development Program in Digital Marketing (L)
at
Talentedge
Curriculum

MARKETING IN DIGITAL ERA

PAID SEARCH MARKETING

ONLINE DISPLAY MARKETING

VIDEO MARKETING

SEARCH ENGINE OPTIMISATION

STRATEGIC BRAND COMMUNICATION

SOCIAL MEDIA MARKETING

CONTENT MARKETING

XLRI Executive Development Program in Digital Marketing (L)
at
Talentedge
Faculty details

Prof. Atanu Ghosh

He is the Visiting Faculty at XLRI Jamshedpur since 2008. He is also Adjunct/ Visiting Faculty with other leading Business Schools including IIM Calcutta, IIM Udaipur, XIM Bhubaneswar, and UPH Jakarta.

Dr. Ravi Shekhar Kumar

Dr. Ravi Shekhar Kumar joined XLRI marketing area in 2012. His research and teaching interest lies in Digital Marketing, Brand Equity, Experiential Marketing and Healthcare Marketing. He has published papers in international journals and presented papers at various international and national conferences.