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XLRI Jamshedpur - XLRI Jamshedpur Executive Development Program In Digital Marketing 

  • Offered byTalentedge
  • Estd. 2012

XLRI Jamshedpur Executive Development Program In Digital Marketing
 at 
Talentedge 
Overview

Harness the Power of Digital Marketing to Empower your Career

Duration

6 months

Total fee

90,000

Mode of learning

Online

Official Website

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Credential

Certificate

XLRI Jamshedpur Executive Development Program In Digital Marketing
 at 
Talentedge 
Highlights

  • Earn a certificate of completion from XLRI Jamshedpur
  • Learning imparted through digital marketing techniques, tools and analytics using data labs
  • Work on a Capstone project and learn to apply concepts of digital marketing to your business in real-time
  • Learn by eminent faculty from XLRI and industry experts
Read more
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XLRI Jamshedpur Executive Development Program In Digital Marketing
 at 
Talentedge 
Course details

Who should do this course?
  • For Marketing Managers
  • For Sales and Marketing Professionals
  • For Entrepreneurs
  • For IT professionals
What are the course deliverables?
  • To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance
  • To understand applications of popular digital marketing tools & techniques
  • To understand use of digital media analytics for effective digital marketing
  • Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities
  • Understand digital marketing tools for managing digital campaign
More about this course
  • This program is designed for business executives, entrepreneurs and professionals who want to take advantage of digital marketing techniques and tools to improve their and their company’s performance
  • Early or mid-career career executives from the domains of sales, marketing, advertising, public relations, and IT professionals (with basic understanding of marketing) looking for a career shift to digital marketing will find this program useful
  • Entrepreneurs willing to adapt digital marketing for their business growth will also benefit from this program

XLRI Jamshedpur Executive Development Program In Digital Marketing
 at 
Talentedge 
Curriculum

Marketing in digital era

paid search marketing

online display marketing

video marketing

search engine optimisation

strategic brand communication

social media marketing

content marketing

remarketing & conversion

digital media analytics

mobile & e-mail marketing

digital marketing plan

capstone project

Faculty Icon

XLRI Jamshedpur Executive Development Program In Digital Marketing
 at 
Talentedge 
Faculty details

Atanu Ghosh
He is the Visiting Faculty at XLRI Jamshedpur since 2008. He is also Adjunct/ Visiting Faculty with other leading Business Schools including IIM Calcutta, IIM Udaipur, XIM Bhubaneswar, and UPH Jakarta.
Ravi Shekhar Kumar
Dr. Ravi Shekhar Kumar joined XLRI marketing area in 2012. His research and teaching interest lies in Digital Marketing, Brand Equity, Experiential Marketing and Healthcare Marketing. He has published papers in international journals and presented papers at various international and national conferences.

XLRI Jamshedpur Executive Development Program In Digital Marketing
 at 
Talentedge 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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XLRI Jamshedpur Executive Development Program In Digital Marketing
 at 
Talentedge 

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