Adobe Qualified: Adobe Target Optimization Specialist Credential 

Workfront system or group administrators with a minimum of six months of experience administering and maintaining Workfront

Business users of Target Standard or Target Premium

Business users, Developers

Explain the benefits and key concepts of integrating Target with other Adobe Experience Cloud solutions

Create A4T activities and interpret activity reports

Share historical audiences from Analytics to Target

Create real-time audiences from the Audience Library

Create dynamic reports using text mode filters, views, groupings, and collections. 

Set up and maintain the resource planning and management tools. 

Understand and maintain the prerequisite settings needed for resource planning in Adobe Workfront. 

Understand the resource management maturity model to assess maturity.

Create an A/B activity by using automated traffic allocation options

Create an Automated Personalization activity to dynamically personalize content on your website

Exclude specific content from an Automated Personalization activity

Set up reporting groups to view grouped offers in Automated Personalization activity reporting

Interpret automation activity reports 

This course also covers the content optimization and test design process including the campaign strategy, optimization goals, benefits of using Analytics as Reporting Source for Target (A4T), roles and responsibilities involved in the optimization program, and activity conflict resolution

Students will learn how to leverage Adobe Analytics as the Reporting Source for Target (A4T), People Core Service, Experience Cloud ID Service, and Experience Cloud audiences in order to inform their optimization activities using a more complete understanding of their visitors