Post Graduate Diploma in Management (PGDM) 

Learn core marketing concepts, including market research, marketing strategy, and the marketing mix. Identify customer needs, develop marketing campaigns, and measure marketing effectiveness

Gain a solid foundation in financial accounting principles. Read and interpret financial statements essential for the financial health of a company and make sound marketing decisions

Develop your skills in public speaking, presentation delivery, and persuasive communication

Gain statistical skills to collect, analyze, and interpret data. Apply essential for making informed marketing decisions tools to use data effectively

Understand the fundamental principles of microeconomics, including supply and demand, market structures, and pricing theory

Gain insights into human behavior in organizations, understand group dynamics, and learn to motivate and lead teams

Gain essential skills to work effectively with colleagues and clients in the marketing field

Learn how to cost products and services and use cost data to make informed marketing decisions

Learn about recruitment, selection, training, and development, and employee relations and compensation

Learn how products and services are produced, how supply chains are managed, and how to ensure quality and efficiency

The production process can also impact marketing strategies

Gain insights into financial planning and capital budgeting

Gain financial management essentials to justify marketing expenditures and demonstrate the ROI of marketing campaigns

Develop a strategic plan for a company and how to implement that plan

Understand strategic management to align marketing activities with the overall business strategy

Develop skills in writing business reports, proposals, and other marketing materials for marketing success

Understand the principles of macroeconomics. Learn about economic growth, inflation, unemployment, and fiscal and monetary policy

Understand the broader economic context to operate businesses

Strategically explore leadership, motivation, and organizational culture

Cultivate skills to work effectively with internal and external teams and build strong relationships

Understand ethical issues in business and corporate governance principles

Develop skills to build trust with customers and stakeholders

Learn business optimization techniques to allocate resources efficiently and maximize the return on investment of marketing campaigns