Certificate Program in Product Management

Offered byHero Vired

Certificate Program in Product Management
at
Hero Vired
Overview

Overview of the product management role and its significance within organizations

Duration	6 months
Total fee	₹2.50 Lakh
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Website
Credential	Certificate

Certificate Program in Product Management
at
Hero Vired
Highlights

Earn a certificate after completion of course from Hero Vired
Fee can be paid in installments

Certificate Program in Product Management
at
Hero Vired
Course details

Who should do this course?

Aspiring product managers and team members in product development

Professionals transitioning into product management roles

Entrepreneurs and business leaders involved in product strategy

What are the course deliverables?

Introduction to Product Management

Market Research and Customer Insights

Product Strategy Development

Agile and Lean Methodologies

User Experience (UX) Design

Product Development Lifecycle

Metrics and Performance Analysis

More about this course

The Certificate Program in Product Management is designed for aspiring product managers and professionals seeking to deepen their understanding of product development and lifecycle management

This program covers essential principles, methodologies, and tools needed to effectively manage products from ideation to launch, ensuring alignment with market needs and business objectives

Certificate Program in Product Management
at
Hero Vired
Curriculum

Getting into the Product Mindset

What is a ProductA Day in the Life of a PMSkills Required for PMTypes of Product Managers The Lean Product Process Pillars of PM: Discovery, Development and Delivery

Technology 101

Systems ThinkingCommon Technical TermsFrontend and BackendAPI EssentialsCloud ComputingMobile and Web Application

Product, User and Market Discovery

Product Discovery Methods: Competitive Analysis and Market AnalysisDefining a Problem StatementUser PersonasKey Components of Journey Map Customer Adoption/Innovation CurveDouble Diamond and HDDJobs to be DoneProduct Value PropositionCustomer Empathy MapsGuesstimatesTAM, SAM and SOMCompetitive Analysis

Product Vision and Strategy

Vision vs Mission Product StrategyComponents of Product StrategyKANO ModelOGSM Framework

Product Design

What is UX and UI?Good vs Bad Design ExamplesDesign ProcessProduct Manager vs Product DesignerWireframes, Mock-ups and PrototypeFigma Walkthrough

Product Development

Definition of an MVPPrioritization FrameworksComponents of RoadmapStep by Step Guide to Creating RoadmapIntro to Agile product developmentAgile frameworksBacklog to Epics, User Stories and Acceptance Criteria

Go To Market Strategy

Target Market Identification and Buyer PersonaProduct Messaging FrameworkLaunch Timeline and Budget Channel SelectionMeasuring Launch Success

Metrics and Analytics

Business Metrics, Product Metrics and OKRsMetrics framework - AARRRLeading and Lagging metricsNorth star metrics How to prioritize metrics to measure

Product Management Tools and Technologies

Product Pricing, Revenue Model and Monetization