INSEAD Singapore - Executive Program in Product Management

Offered byHero Vired

Executive Program in Product Management
at
Hero Vired
Overview

Overview of product management roles, responsibilities, and key competencies

Duration	6 months
Total fee	₹4.00 Lakh
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Executive Program in Product Management
at
Hero Vired
Highlights

Earn a certificate after completion of course from Hero Vired
Fee can be paid in installments

Executive Program in Product Management
at
Hero Vired
Course details

Who should do this course?

Product managers and team leads looking to advance their careers

Professionals transitioning into product management roles

Executives and business leaders involved in product strategy

What are the course deliverables?

Foundations of Product Management

Market Research and Analysis

Product Strategy and Roadmapping

Agile Methodologies

User Experience (UX) Design

Product Development and Launch

Performance Measurement and Optimization

Leadership and Stakeholder Management

More about this course

The Executive Program in Product Management is designed for professionals seeking to enhance their expertise in managing products from conception to market launch

This program provides a comprehensive understanding of the product lifecycle, strategic decision-making, and effective management techniques, equipping participants with the skills necessary to drive product success in competitive markets

Executive Program in Product Management
at
Hero Vired
Curriculum

Product, User, and Market Discovery

Understand customer needs to identify target markets and assess market opportunities, critical for predicting product success

Product Vision & Strategy

Align product vision with business goals, defining Objectives, Goals, Strategies, and Measures (OGSM) to steer product strategy and execution

Product Development

Transform an initial idea into an MVP and iterate towards a final product. Focus on managing the extensive development process and adapting to changes

Go To Market Strategy

Develop a GTM strategy to maximize market share and engagement while outpacing competitors. Essential knowledge includes understanding target markets, marketing channels, and distribution strategies

Metrics and Analytics

Monitor and analyze product metrics across the lifecycle to support strategic decisions on positioning, user engagement, and behavior,emphasize a data-driven approach for continuous improvement

Product Pricing, Revenue Model and Monetization

Establish pricing strategies to deliver customer value and sustain revenue. Focus on monetization to ensure the product’s financial viability