SP Jain School of Global Management - Professional Certification in Digital Marketing 

Induction session for Professional Digital Marketing Program
Discover the ins and outs of this comprehensive online digital marketing program
Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue

SPJ DM - Digital Marketing Foundation
The evolution of marketing: traditional vs digital
Understand the ever-evolving digital marketing landscapes

SPJ DM - Search Engine Optimization (SEO)
Master the fundamentals of Search Engine Optimization (SEO): on-page, off-page, technical considerations
Understanding Google's focus on user experience
Learn content, multimedia, and link-building strategies

SPJ DM - Search Engine Marketing (SEM)
Learn  Pay-Per-Click (PPC), Google Ads Algorithm, Ad Rank, and Ad Positioning. 
Master Keyword research and ad extension utilization
Learn to craft compelling ad copies to maximize ad strength and ROI
Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration

SPJ DM - Social Media Marketing (SMM)
Learn about different social media platforms and their uses.
Manage and cultivate brand identity and reputation across diverse social media channels.
Learn to leverage channels and essential social media tools

SPJ DM - Strategies for Paid Campaigns
Importance of paid campaigns in business growth and brand building.
Campaign optimization – CRO, setting targets, and tracking conversion rates
Principles of a good landing page –  readability, hierarchy, and interactive media
Persuasion principles – scarcity, cognitive dissonance, and reciprocity for effective campaign strategies

SPJ DM - Content Strategy
Understand content marketing's role in inbound and outbound marketing strategies
Optimize B2B and B2C content for diverse channels and audiences effectively
Enhancing the performance of paid advertising campaigns with an effective content strategy 

SPJ DM - Analytics, ROI & Evaluation
Understand key performance indicators (KPIs) and metrics – focusing on paid, owned, and earned media metrics
Reach vs Impressions, aiming for a 1:1 ratio
Understanding engagement and conversion rates
Bounce rate vs Exit rate 

SPJ DM - Email and Mobile Marketing
Create email marketing campaigns, including segmentation, automation, and template creation
Learn five key tactics to boost business through email marketing
Learn tools like Mailchimp, GetResponse, and Zoho for campaign management

Electives:
SPJ DM - Generative AI in Sales and Marketing
Digital Marketing Meta Master Session
SPJ DM - AI, Automation & Emerging Technology
SPJ DM - B2B Marketing