SP Jain School of Global Management - Professional Certification in Product Management 

Induction for Professional Certification in Product Management
Kickstart your professional Product Management career with a foundational class

Mastering the Product Management Discipline and Paving Your PM Career
Master product management holistically, understanding its adaptability across industries
Apply the KASH framework to cultivate and enhance competencies crucial for successful product management: Knowledge, attitude, skills, and habits in decision-making

Embracing Growth Mindset, Critical Thinking, and Customer Value Propositions as a Product Manager
Learn how to apply Carol Dweck's theory for a growth-oriented approach in product management
Develop critical thinking skills for informed, rational decision-making in product strategies and problem-solving
Craft compelling customer value propositions based on functional, economic, and emotional value that resonate with customer needs

Product Roadmapping and Strategic Prioritization
Understand the pivotal role of product roadmaps in strategic decision-making and stakeholder alignment
Explore diverse roadmap types (timeline, release, Kanban, outcome-based) and their situational applications
Learn techniques for efficient backlog management and feature prioritization based on user impact, business alignment, and resources

Designing the Business Model, Target Marketing and Pricing Strategies
Distinguish between online and offline business models, analyzing their structures, advantages, and limitations within the same product category
Acquire methods for market segmentation, consumer targeting, and strategic product positioning for maximum market impact

Integrating Design Thinking into Product Management
Comprehend how design thinking enhances creativity, empathy, and problem-solving in product management
Compare design thinking with traditional approaches, highlighting its strengths in user-centered approach for development

Leveraging Consumers Insights for Informed Product Decision-Making
Differentiate between insights and raw data, emphasizing empathy to decode consumer behaviour effectively
Explore qualitative and quantitative research methods (ethnography, interviews, surveys, data analysis) for comprehensive consumer understanding
Extract actionable insights from consumer behaviours and conversations to inform product changes and communication strategies

Crafting a Structured Product Strategy for Success
Align product strategies with business plans, ensuring coherence and synergy between the product roadmap and organizational objectives.
Develop SMART goals aligning enterprise objectives with product-specific goals for effectiveness.
Explore growth strategies, identifying critical success factors and KPIs to monitor and enhance product and brand performance.
 

UX Design for Product Managers
Grasp UX design's goals and elements, which are crucial in creating user-centric experiences within product management
Understand key UX principles like usability, accessibility, and user satisfaction, discerning human-centered from technology-centered design approaches
Apply UX principles to practical product challenges in breakout sessions, translating theory into problem-solving strategies

New Product Development
Learn methodologies for problem definition, ideation, and validating problem-solution fit for innovative product development
Adopt a user-centric approach: Create user stories, acceptance criteria, MVP canvas, and select features, prioritizing user testing, feedback, and iterative development
Hone your decision-making skills: Determine pivots or continuations based on iterative feedback and market validation

Developing a Wireframe and Rapid Prototyping
Grasp wireframing and prototyping principles, distinguishing their purposes and the tools used in the design process
Explore wireframe essentials like navigation, content layout, and common mistakes, applying knowledge through practical exercises
Transition from low-fidelity wireframes to high-fidelity prototypes, focusing on user flow, layout, and usability for interactive designs