SP Jain School of Global Management - Professional Certification in Product Management 

Induction for Professional Certication in Product Management

Mastering the Product Management Discipline and Paving Your PM Career

Master product management holistically, understanding its adaptability across industries

Apply the KASH framework to cultivate and enhance competencies crucial for successful product management: Knowledge, attitude, skills, and habits in decision-making

Do a self-assessment to identify personal traits vital for product managers, and align strengths for career success

Learn transition strategies for smooth shifts into product management from diverse backgrounds

Embracing Growth Mindset, Critical Thinking, and Customer Value Propositions as a Product Manager

Learn how to apply Carol Dweck's theory for a growth-oriented approach in product management

Develop critical thinking skills for informed, rational decision-making in product strategies and problem-solving

Craft compelling customer value propositions based on functional, economic, and emotional value that resonate with customer needs

Understand consumer behaviour and categorize products by consumer motivations using the FCB Framework

Product Roadmapping and Strategic Prioritization

Understand the pivotal role of product roadmaps in strategic decision-making and stakeholder alignment

Explore diverse roadmap types (timeline, release, Kanban, outcome-based) and their situational applications

Learn techniques for efficient backlog management and feature prioritization based on user impact, business alignment, and resources

Designing the Business Model, Target Marketing and Pricing Strategies

Distinguish between online and offline business models, analyzing their structures, advantages, and limitations within the same product category

Acquire methods for market segmentation, consumer targeting, and strategic product positioning for maximum market impact

Integrating Design Thinking into Product Management

Comprehend how design thinking enhances creativity, empathy, and problem-solving in product management

Compare design thinking with traditional approaches, highlighting its strengths in user-centered approach for development

Leveraging Consumers Insights for Informed Product Decision-Making

Differentiate between insights and raw data, emphasizing empathy to decode consumer behaviour effectively

Explore qualitative and quantitative research methods (ethnography, interviews, surveys, data analysis) for comprehensive consumer understanding

Crafting a Structured Product Strategy for Success

Align product strategies with business plans, ensuring coherence and synergy between the product roadmap and organizational objectives

Develop SMART goals aligning enterprise objectives with product-specific goals for effectiveness