Meta - Digital Marketing: Grow Businesses Digitally

Offered bySkill Vertex

Digital Marketing: Grow Businesses Digitally
at
Skill Vertex
Overview

Learn how to harness the power of digital channels such as social media, SEO, email marketing, and paid ads to drive business growth, build brand awareness and generate leads

Duration	3 months
Total fee	₹5,700
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Digital Marketing: Grow Businesses Digitally
at
Skill Vertex
Highlights

Earn a certificate after completion of the course
Assignments and Industry Projects for real world exposure
1:1 Career Guidance
Learn from best industry faculty

Digital Marketing: Grow Businesses Digitally
at
Skill Vertex
Course details

Who should do this course?

Students and Recent Graduates intending to bridge the gap between academic knowledge and practical skills

Working Professionals looking to enhance career prospects and stay updated with industry trends

Career Changers and Professionals on break intending to pivot to new industries by acquiring relevant skills

Freelancers and Entrepreneurs interested in expanding expertise for business growth and innovation

What are the course deliverables?

Introduction to Digital Marketing

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing

Paid Advertising (PPC)

Email Marketing

More about this course

This course provides a comprehensive introduction to digital marketing strategies and tools, empowering you to drive business growth through online channels

It equips you with the knowledge to craft campaigns that engage audiences, increase brand awareness, and drive conversions

It will also equip you with the tools and strategies to master digital marketing, allowing you to grow businesses effectively in a fast-evolving online landscape

IBM certification exam fee is rupess 4500/-

Digital Marketing: Grow Businesses Digitally
at
Skill Vertex
Curriculum

Fundamentals Of Marketing

Introduction To Marketing
Different Digital Marketing Channels
Customer-Centric Approach
Customer Motivations In The Buying Process

Digital Marketing Channels And Metrics

Overview Of Digital Marketing Channels
Customer Journey Through The Purchase Funnel
Key Metrics For Each Stage

Designing And Building A Web-Owned Presence

Understanding Visual Elements Of A Website
Creating Effective Landing Pages For Conversions

Blog Creation

Tools For Finding The Perfect Domain Name
Domain Purchase And Web Hosting
Setting Up A Blog On WordPress

Search Engine Optimization

How Google's Search Algorithm Works
Using SEO Tools Like Keyword Planner, Ubersuggest, And SeoSiteCheckup
Conducting SEO Audits And Implementing Improvements
Using AI For Keyword Brainstorming
AI For Writing SEO Optimized Blogs
Keyword Research On Google AdWords

Search Engine Marketing

Introduction To SEM And Objectives
Elements Of An SEM Campaign
Ad Auction Process
How To Run Campaigns On Google AdWords
Metrics And Optimization

Display Advertising

Google Display Network
Programmatic Ad Buying Process

Social Media Marketing

Creating And Managing Social Media Profiles
Social Media And Meta Business Suite
Social Media Progress Reporting

Email Marketing

Role Of Email Marketing
Types Of Emails
Building Automated Email Campaigns

Content Marketing

Identifying And Creating The Right Content
Content Distribution Planning
Content Calendar Mapping

Web Analytics

Traditional vs Digital Marketing Analytics
Extracting And Analyzing Data From Google Analytics

Defining A Robust Marketing Strategy

Integrated Marketing Strategy Development
Channel Mix And Content Strategy

Application Of Marketing Strategy

Applying Digital Marketing Strategies To A Brand Campaign
Selling Products Through Online Marketplaces And Owned Channels

Best Practices For Digital Marketers

Verbal, Non-Verbal, And Written Communication

Leveraging ChatGPT In Digital Marketing

Understanding The Role Of ChatGPT In Digital Marketing

Digital Marketing Landscape With ChatGPT

Analyzing Use-Cases Of ChatGPT
Implications Of ChatGPT On Digital Marketing

Digital Channels: Deep Dive With ChatGPT-1

Using ChatGPT For Content Creation
Customizing Messages For Different Client Categories
Social Media Content Creation With ChatGPT

Digital Channels: Deep Dive With ChatGPT-2

Creating Personalized Subject Lines And Email Content
Generating SEO-Optimized Content
Using ChatGPT For A/B Testing

Marketing Analytics & Integrated Campaigns With ChatGPT

Analyzing Social Media Analytics With ChatGPT
Leveraging Predictive Analytics
Building Customer Support Chatbots With AI

Career Specializations

Branding And Communication
Social Media And Content Marketing
Marketing Communications With Focus On Public Relations
Generative AI In Branding And Communication