Digital Marketing 

Drip Marketing & Email Automation

Nurturing process

Best practices

Automation drip marketing techniques

 

E-Commerce & Drop Shipping 

Understanding E-commerce

Various E-commerce portals

Uploading Products to Online Marketplaces

How to make a website using Shopify

Product Keyword Research

 

Affiliate Marketing 

Monetize your online content

How you can start earning a passive income as an affiliate marketer

 

Influencer Marketing

What is Influencer Marketing

Choosing Influencer at match your Brand

Choosing Influencer at match your Brand

Macro v/s Micro influencer

Using Canva to build creative design

How to Design for Social Media Posts and Stories

 

Media Buying and Planning

Advertising campaigns

 

Mobile Marketing

SMS marketing

Advertisement on mobile applications

Push notifications

 

Mobile App Creation

Building and designing a mobile application

 

Webinar Creation and Marketing

Create, market and run successful Webinars

 

Instagram reels Ads 

Create reels ads to promote your products or services

 

Artificial Intelligence (AI) in Digital Marketing 

Set up your automation marketing ecosystem

AI tools in content creation

Curation, consumer behaviour and Many more

 

COREL DRAW 

How to structure your design

Specifications for Designing for any Digital Platforms

Using Corel Draw to build creative designs

How to Design for Social Media Posts and Stories

 

WordPress

Introduction

Setup

Choosing the right theme for your website

Setting up and customization

Plugins

Working

Product Listing

Listing Complex variable product

 

Blog Creation & Management 

Creation & Managing of your blog

Keyword-rich content.

 

Landing Page Design using Elementor 

Building Landing Page in Word Press

Use of Elementor

 

Search Engine Optimization (SEO) + Webmaster Tools 

Introduction

WordPress website Building

Keyword Research & Analysis

Optimization Techniques

Using Search Console for effective SEO

SEO Audit

 

Google Analytics 

Google Analytics

Tag Manager

Reading Google Analytics data

Taking business decisions basis GA data

 

Search Engine Marketing (SEM) 

Google Ads

Setting up Google Ads Account

Choosing the Right Campaign Objectives

Framing Search Ad copies & Ad extensions

Maintaining High Quality Score

 

Search Engine Marketing (SEM) 

Google Ads

Setting up Google Ads Account

Choosing the Right Campaign Objectives

Framing Search Ad copies & Ad extensions

Maintaining High Quality Score

 

Google Ad sense + Display Ad servers 

How does Google Analytics work

Setting up a Google Analytics Account

Placing the tracking code on your site

Setting Campaign Budgets & Bids

Creating properties and views for Accurate Tracking

Setting-up Conversion Tracking Goals & Events

Reading GA data

Taking business decisions basis GA data

 

Content Writing

Content creation tools

Writing content for Digital platforms

Choosing the best hashtags

Decoding Successful Campaigns

A.I. based content writing tools

 

Content Creation Tools 

Understanding the AIDA Model

Creating Buyer’s Personas

Understanding Consumer Journeys across platforms

Understanding various Content Formats available

Creating Content Buckets

Creating Content Calendar

 

Social Media Marketing 

How to set-up an Advertising Account

Choosing the Right Campaign Objectives

Choosing the Right Targeting

Various Ad Placement & their Importance

How to Design Social Media Ads

 

Social Media Automation + Online Reputation Management (ORM) 

Importance of ORM

Customer’s Expectations towards receiving Prompt Responses

How to Deal with a Crisis Situation

Creating Holding Statements

Measuring Customer Sentiments

What is Social Listening

Tools for Social Listening

 

Email Marketing + Webchat Process 

Mailers

Strategy email software

Reports & analytics in email Marketing

Learn how to generate revenue for your business using chat bots