Digital Marketing 

Module 1: Digital Marketing Overview

What is Digital Marketing

Online marketing/ Digital marketing/ Internet marketing

Traditional marketing vs Digital marketing, why does it matter

Importance and benefits of Digital Marketing

How digital marketing works

 

Module 2: Website Planning and Creation

Types of websites

Static vs Dynamic websites/ Websites vs Portals

Essentials of a website/Objectives

Planning a search engine friendly website

Professional Appearance/ Architecture of website/ Landing page optimization

Booking a domain name and Hosting

Understanding domain names & domain extensions

 

Module 3: Keyword Research

What is Keyword Research

How to choose the right keywords

How to Find Keyword Ideas

Keyword Research Tools

Keywords Everywhere

Google Keyword Planner

Semrush

KWFinder

How to check Keyword Difficulty

Advanced keyword research tips

 

Module 4: SEO Off Page Optimization

What is Off page SEO, What are Backlinks

How to get Backlinks?

Type of Backlinks- Dofollow, Nofollow backlinks

Quality Backlinks/ website authority

Link Building

Type of Link Building

Website Position Analysis

Google Business Listing

Articles Submissions

Blog Marketing, Classified sites

Blog Commenting

Quora/ QA answers websites

Forums Posting and social Bookmarking

 

Module 5: SEO On Page Optimization

Complete Website Analysis

Meta Description and Tags

Creating & use Sitemaps

Creating & use Robots file/Optimizing Robots.txt

Optimize Content/ Keyword Placement/ Paging/ URL structuring

Canonical Implementation/Author redirection tags

SEO friendly content writing

Heading Tag Optimization

Keyword Research and keyword density

Internal linking/ Anchor text and link title

Case Study of White Hat and Black Hat SEO

Image Optimization/ Image Naming/ ALT tags

 

Module 6: Google Algorithms

How search engine algorithm works

Why search engine penalize a website

Google Panda, Google Penguin

Google EMD update

Google Hamming Bird

Google Pay Day Loan and Google Pigeon

Google Rankbrain Update

 

Module 7: Google Search Console

What is Webmaster tool

How to set it up

How to use Google webmaster tools

What is Google Analytics Tool

Monitoring website performance

How to check Backlink in Webmaster Tool

 

Module 8: Google Analytics

Google analytics introduction, setup and features

Google analytics account structure, insights

Setting up your website with analytics

Monitoring bounce rate, behaviour and exit rate

Setting up goals and funnels, importance of funnels

Tracking conversions, Google AdWords and analytics integration

Monitoring traffic sources

 

Module 9: Social Media Optimization (SMO)

How to help for Brand Awareness

Viral Marketing on Social Media Optimization

Understanding the existing Social Media paradigms & psychology

How to manage ORM by SMO

How social media marketing is different than others

 

Module 10: Facebook Marketing

Latest trends, Difference between Profiles, Places, Groups and Pages

Facebook Connect (Like, Share, Comment)

Facebook Pages (Creating, Managing, Retention), Inviting others

Pages (Dos & Don’ts), Measuring and Monitoring

Facebook page Insights, Adding Fan page to website

Facebook, ecommerce and ads, types of ads

Advantages and challenges

 

Module 11: LinkedIn Marketing

Introduction to LinkedIn

Creating the right profile & settings, Company profile vs Individual profiles

LinkedIn Groups

Increasing reach and visibility

Answers, events, messaging

Company Pages

 

Module 12: Twitter Marketing

Twitter Demographics

Use for reputation, promotion, sales, conversing, listening, research

Business examples: Ecommerce, Support (listening & responding)

Who to follow, Twitter: Tweet Deck, Klout, PeerIndex

Twitter Account Promotion

Searching tweets and users

 

Module 13: Instagram Marketing

How to Create an Instagram Business Account

Types of Instagram Posts

Instagram Marketing Strategy

Instagram Hacks and Tips

Instagram Analytics

 

Module 14: Pinterest Marketing

Introduction to PINTEREST

Pinterest Brand Profile

How to create Boards?

Relevant Boards & Pin creation

Pin Likes, Re-pin, Commenting

 

Module 15: YouTube

Promoting YouTube Videos

Social sharing, comments and reviews

How to upload live video

How set Brand Image on all video

What is card and how to uses in video

Promoting YouTube Videos

What is End screen and how to add in Video

How to Add Subtitles/CC in YouTube video

How to link YouTube account with Google Analytics

What is Copyright Notices

How to Earn money by YouTube

 

Module 16: Email Marketing

What is email marketing? How email works

Biggest challenge in email marketing, Bulk email vs single email

Need of Email Marketing, Best platforms to do opt-in email marketing

Increasing email subscription/opt-in list/ opt out list

Using software’s to do email marketing, best practices to send bulk emails

Creating your own email list of millions, Trick to land in inbox instead of spam folder, land email in primary and not in promotion section.

Writing a good email creative or html template, Improving ROI with A/B testing

 

Module 17: Content Marketing

Introduction To Inbound Marketing

Understanding content Marketing

Generating Content Ideas For Business

Effective Content Writing & Content Promotion

 

Module 18: SMS Marketing

Introduction To SMS Marketing

Why SMS Marketing

Kinds Of SMS

Promotional SMS

How to Integrate SMS On Software’s

 

Module 19: Online Reputation Management

Understand Online Reputation Management

Why is it required

Why PR is more powerful than advertising

Why ORM is Important

ORM Technique

Google Alerts and Mention

How to Engage With Consumers Online

How to Tackle Negative Feedbacks

Links and Resources for further study

 

Module 20: Google AdWords (PPC)

Introduction to PPC

Understanding Advertising Goals

What is Google AdWords

Account Creation

What is Search Marketing

Types of Ads

Keyword Match Types

Remarketing

Bid Strategies

DKI (Dynamic Keyword Insertion)

Count down Ads

Bid Adjustment

Ad Extensions