MICA - Advanced Certificate in Digital Marketing and Communication
3.4 /5- Offered byupGrad
- Private Institute
- Estd. 2015
Advanced Certificate in Digital Marketing and Communication at upGrad Overview
Duration | 4 months |
Start from | 31st Jan'25 |
Total fee | ₹79,999 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Advanced Certificate in Digital Marketing and Communication at upGrad Highlights
- Earn a certificate and gain executive alumni status from MICA
- Receive 1:1 career mentorship from mentors
- Case studies and projects for real world exposure
- Fee cam be paid in instalments
Advanced Certificate in Digital Marketing and Communication at upGrad Course details
Search Engine Marketing (SEM)
Social Media Marketing
Content Marketing
Marketing Analytics
Branding and Communication
Marketing Communication and PR
This Advanced Certificate in Digital Marketing and Communications opens numerous career opportunities in the ever-evolving marketing landscape
Whether you're starting your journey or upskilling, this program guides you for roles that demand creativity, strategy, and data-driven decision-making
Students will learn how to measure campaign success and align all marketing efforts with your brand's messaging, ensuring a consistent and impactful presence across all channels
Advanced Certificate in Digital Marketing and Communication at upGrad Curriculum
Marketing Fundamentals
Market Research and Analysis
Segmentation, Targeting, and Positioning (STP)
Branding and the 4Ps
Competitive and Marketing Environment Analysis
Getting Discovered on the Web
Website Elements and UX Design Basics
Information Architecture and Wireframing
Desktop vs. Mobile Wireframes
Visual Design and Testing Processes
Social Media Marketing
Paid vs Organic Strategy Development
Content Creation and Engagement
Social Media Performance Metrics
Platform-Specific Strategies
Search Engine Optimaztion
SEO and GEO Fundamentals
Keyword Research and Strategy
On-Page and Technical Optimization
SEO Performance Evaluation
Paid Media Marketing
SEM Basics and Google Ads Overview
Campaign Structure and Bidding Strategies
Keyword Planning and Ad Copywriting
Metrics and Performance Analysis
Display Advertising
Types and Mechanics of Display Ads
Overcoming Display Ad Challenges
Future Trends in Display Advertising
Effective Ad Creative Design
Email Marketing
Email List Building and Segmentation
Email Campaign Optimization
Content Creation for Email Marketing
Advanced Email Marketing Techniques
Content Marketing
Content Marketing Plan Development
Content Formats and Frameworks
Content Performance Evaluation
Content Marketing Case Studies
Marketing Analytics
Traditional vs. Digital Analytics
Google Analytics 4 (GA4) Setup and Use
Measurement Frameworks and KPIs
GA4 Reports and Advanced Featurest
Integrated Marketing Strategy
Developing an IMC Plan
Pitching IMC Campaigns
Measuring IMC Campaign Success
Content Strategy for IMC
Advanced Certificate in Digital Marketing and Communication at upGrad Faculty details
Advanced Certificate in Digital Marketing and Communication at upGrad Placements
| Particulars | Statistics (2021) |
|---|---|
| Highest Salary | INR 73.00 Lakh |
Top Recruiters for upGradAdvanced Certificate in Digital Marketing and Communication at upGrad Entry Requirements
- N/A
- Candidates must have passed bachelor's degree or equivalent from a recognized institute/university.
Advanced Certificate in Digital Marketing and Communication at upGrad Admission Process
- Direct AdmissionInterested candidates can apply directly to the college.
Important Dates
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