Directorate of Online Programmes, University of Mysore
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MBA in Marketing Management 

  • A NAAC accredited
  • AICTEApproved
  • Estd. 2014

MBA in Marketing Management
 at 
DOP 
Overview

An MBA in Marketing Management can provide the knowledge and skills required to advance to higher positions in marketing management, such as Marketing Director or VP of Marketing

Duration

2 years

Mode of learning

Online

Official Website

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Course Level

PG Degree

MBA in Marketing Management
 at 
DOP 
Highlights

  • Earn a degree from an A+ NAAC-accredited university
  • UGC-recognised degree from AICTE
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MBA in Marketing Management
 at 
DOP 
Course details

Who should do this course?

An online MBA in Marketing Management is designed for individuals who want to pursue a career in marketing or enhance their knowledge and skills in marketing. This program is beneficial for a variety of individuals, including:

Aspiring Marketing Professionals: Individuals who want to start a career in marketing and gain a deeper understanding of marketing principles and practices can benefit from this program.

Current Marketing Professionals: Experienced marketing professionals can use this program to enhance their knowledge and skills in marketing management, develop leadership skills, and stay up-to-date with the latest marketing trends and practices.

Business Leaders and Entrepreneurs: Business owners and leaders who want to develop marketing management skills can benefit from this program as well.

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MBA in Marketing Management
 at 
DOP 
Curriculum

Semester 1

 

Management Concepts & Theories

Organizational Behaviour

Business Environment

Managerial Communication

Managerial Accounting

Managerial Economics

Statistics for Management

 

Semester 2

Marketing Management

Human Resource Management

Corporate Finance

Quantitative Methods

Legal aspects of Business

Operations Management

Management Information Systems

 

Semester 3

Elective - I - Advertising Management

Elective - II - Consumer Behaviour

Entrepreneurship

Project Management

Project Work Diary

Summer Internship Report

Elective - III - Sales Promotion Management

 

Semester 4

Elective - IV - Brand Management

Elective - V - Internet Marketing

Project Report

Project Viva-voce

Elective - VI - Service Marketing

Strategic Management

Elective - VII - Business Marketing

MBA in Marketing Management
 at 
DOP 
Placements

ParticularsStatistics (2022)
Median SalaryINR 2.05 Lakh
View placement details

MBA in Marketing Management
 at 
DOP 
Entry Requirements

General
SC
ST
GraduationUp Arrow Icon
  • 50%
Karnataka PGCETUp Arrow Icon
  • N/A
Other eligibility criteriaUp Arrow Icon

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MBA in Marketing Management
 at 
DOP 

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