Post Graduate Program in Strategic Digital Marketing offered by Great Learning, Gurgaon
- Private Institute
Post Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Overview
Duration | 6 months |
Total fee | ₹1.25 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Post Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Highlights
- Earn a certificate after completion of the course
- 1:1 industry interactions
- Resume & linkedin profile review
- Interview Preparations & Demos
- 15+ real-world industry relevant projects
- Access to career services which includes Job boards, Hiring events, Resume Building & Mock Interview workshops
- Fee can be paid in instalments
Post Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Course details
The Strategic Digital Marketing course begins with the Foundations program to familiarize you with the basics of Digital Marketing\
Here, you will learn about the marketing frameworks, such as the Marketing Mix for Products and Services (4Ps, 4Cs, and 7Ps), to reach the target audience
You will also learn about marketing models like the BCG Matrix, Ansoff's Grid, and the STP Model to assess portfolios and plan strategically
Post Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Curriculum
Foundation Program
Module 1: Digital Marketing Foundations
Digital Marketing Framework
Content Marketing
Module 2: Building Digital Footprint
Module 3: Performance Marketing / Marketing Your Digital Presence
Paid Marketing
Foundation to Social Media Marketing
Module 4- Integrated Digital Marketing & AI Applications
Search Engine Optimization
AI in Digital Marketing
Module 5: Web Analytics / Marketing Experimentation
User Retention and Engagement
Web Analytics & Measuring Marketing Effectiveness
Module 6: Campaign Management
Module 7: Capstone Project
Post Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Faculty details
Post Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Placements
Top Recruiters for Great Learning, GurgaonPost Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Entry Requirements
- N/A
Bachelor’s degree, no prior sales and marketing experience required
Students graduating in the next 6 months from the course commencement date
Post Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Admission Process
- Register and ApplyInterested candidates can apply online with required information.
- Telephonic RoundShortlisted candidates will need to go through a round of telephonic interview based on their profiles.
- Final SelectionCandidates are selected based on telephonic interview
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Post Graduate Program in Strategic Digital Marketing at Great Learning, Gurgaon Contact Information
2nd Floor, Orchid Centre,
Sector 53, Golf Course Road
Gurgaon ( Haryana)
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