Digital Marketing offered by IIBM Institute of Business Management
- Private Institute
Digital Marketing at IIBM Institute of Business Management Overview
Mode of learning | Online |
Credential | Certificate |
Digital Marketing at IIBM Institute of Business Management Highlights
- Earn a certificate after completion
Digital Marketing at IIBM Institute of Business Management Course details
- This course will take students through navigating the digital landscape and how to utilize data to guide this journey
- Students will develop an understanding of what marketing channels contribute to a cohesive online presence, exploring areas such as organic and paid search, social media, and email marketing
Digital Marketing at IIBM Institute of Business Management Curriculum
Curriculum of Digital Marketing- Paper 1st
E-Marketing
The Online Marketing Mix
The Online Consumer
Customer Relationship Management in a Web 4.0 World
Social Media
Online Branding
Traffic Building
Web Business Models
E-commerce
Engagement Marketing through Content Management
Online Campaign Management
Consumer Segmentation, Targeting and Positioning using online Tools
Market Influence Analytics in a Digital Ecosystem
Online Communities and Co-creation
The World of Facebook
The Future of Marketing-Gamification and Apps
Curriculum of Social Media Marketing – Paper 2nd
Understanding Social Media Marketing
Discovering Your SMM Competitors
Getting in the Social Media Marketing Frame of Mind
Launching SMM Campaigns
Developing Your SMM Voice
Finding the Right Platforms
Exploring SMM Strategies for Facebook
Marketing on Twitter
Creating A YouTube Strategy
Making Foursquare Work for You
Considering Linkedin
Viewing Google through a Different Lens
Marketing via Niche Networks and Online Communities
Accounting for the Influencers
Practicing SMM on Your Website
Becoming an Authentic and Engaged Advertiser
Building an SMM Mobile Campaign
Energizing Your Employees for Social Media Marketing
Applying Metrics to the SMM Realm
Understanding Social Media Governance and Tools
Moving Towards Real-Time Marketing
Ten SMM Best Practices
Ten Common SMM Mistakes
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Digital Marketing at IIBM Institute of Business Management Contact Information
iThum IT Park, 612B, 6th Floor, Tower B, Sector 62,
Noida ( Uttar Pradesh)
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