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IIM Ahmedabad
IIM Ahmedabad Logo

Discontinued (Aug 2024)- Advanced Customer Analytics 
offered by IIM Ahmedabad

  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Advanced Customer Analytics
 at 
IIM Ahmedabad 
Overview

Duration

2 days

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Credential

Certificate

Discontinued (Aug 2024)- Advanced Customer Analytics
 at 
IIM Ahmedabad 
Highlights

  • Certificate of Completion from IIM Ahmedabad
  • Early Bird Offer
  • IIM Alumni Status
Details Icon

Discontinued (Aug 2024)- Advanced Customer Analytics
 at 
IIM Ahmedabad 
Course details

Skills you will learn
Marketing ResearchMarketing
Who should do this course?
  • The course is designed for managers and organizations willing to explore and exploit data analytics for effective decision making.
More about this course
  • The objective of our program is to provide hands on experience in customer and marketing analytics. The program takes a step by step approach to develop a holistic approach to elucidate the core concepts used in this emerging domain, and train managers to apply some of the advanced modelling techniques appropriate for the decision context. We start with a basic module on marketing analytics and move towards developing more advanced models of customer profitability. Thus, this course will provide managers the skill sets necessary for making a difference in the real world.

Discontinued (Aug 2024)- Advanced Customer Analytics
 at 
IIM Ahmedabad 
Curriculum

Basics of Customer Analytics

Data Driven Decision Making

Advance methods for Customer Profitability Assessment

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Discontinued (Aug 2024)- Advanced Customer Analytics
 at 
IIM Ahmedabad 

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Discontinued (Aug 2024)- Advanced Customer Analytics
 at 
IIM Ahmedabad 
Contact Information

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Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

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