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IIM Ahmedabad
IIM Ahmedabad Logo

Discontinued (Aug 2024)- Customer Based Business Strategy 
offered by IIM Ahmedabad

  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Customer Based Business Strategy
 at 
IIM Ahmedabad 
Overview

Gain a comprehensive overview of the business strategy principles and concepts

Duration

3 days

Mode of learning

Online

Schedule type

Self paced

Official Website

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Credential

Certificate

Discontinued (Aug 2024)- Customer Based Business Strategy
 at 
IIM Ahmedabad 
Highlights

  • Learn from IIMA faculty with deep research and teaching expertise
  • Interactions with young and successful entrepreneurs
  • Group work for active peer learning by participants
Details Icon

Discontinued (Aug 2024)- Customer Based Business Strategy
 at 
IIM Ahmedabad 
Course details

Skills you will learn
MarketingBusiness StrategySalesBusiness Development
Who should do this course?
  • For CXOs, Heads of Business Units heads, Functional Heads
  • For Senior executives working with B2B and B2C companies
What are the course deliverables?
  • Understanding "disruption" and increased competition in terms of changes in customer behaviour, customer-demand structure and implications for business
  • Understanding what customer centricity really is and how customer centricty in developing business strategy is different from downstream execution of functional marketing strategy and sales activity
  • Understanding the idea of Customer Based Business Strategy , its advantages and differences compared to other supply side or microeconomic strategy development frameworks
  • Understanding the concept of the business-market game, its link with business strategy and frameworks
  • Customer based business strategy and business - market game frameworks
  • Methodologies to read external changes , to see how the future will unfold and to assess the impact of these changes on customers and implications for business strategy
  • Methodologies to embed customer centricity into the entire business strategy development process itself; how to make existing business strategy development processes / frameworks used by companies more customer centred
  • How to do Customer based business - market segmentation, how to develop customer perceived value advantage over competition.
Read more
More about this course
  • The objective of this program is to enable business leaders to create strong businesses with sustainable business performance by learning how to embed customer centricity into their business strategy development and execution
  • Generating insights and to develop dominant logic to be used for developing business strategy from the view of customer
  • Developing a clear and customer based business-market strategy: where to play, how to win, and when to play what game
  • Shifting the focus of business strategy from 'competitor/market/product centric-to 'customer centric'

Discontinued (Aug 2024)- Customer Based Business Strategy
 at 
IIM Ahmedabad 
Curriculum

Faculty Icon

Discontinued (Aug 2024)- Customer Based Business Strategy
 at 
IIM Ahmedabad 
Faculty details

Prof. Amit Karna
Amit Karna is a Professor of Strategy at the Indian Institute of Management Ahmedabad (IIMA). Currently, he also serves as Chair of Placements committee at IIMA. Karna's interests lie in the areas of strategic management, technology and innovation, and entrepreneurship. Karna is the faculty co-chair of Creative and Cultural Businesses Programme and offers executive programmes on innovation and corporate strategy topics.

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Discontinued (Aug 2024)- Customer Based Business Strategy
 at 
IIM Ahmedabad 

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Discontinued (Aug 2024)- Customer Based Business Strategy
 at 
IIM Ahmedabad 
Contact Information

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Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

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