Technology TechnologyData Science Data ScienceManagement ManagementDegree Programs Degree ProgramsMoreMore
    Courses
Blog Blog
    Trending Articles
    Course Recommendations
Search Icon
LoginSign Up
IIM Ahmedabad
IIM Ahmedabad Logo

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online) 
offered by IIM Ahmedabad

  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)
 at 
IIM Ahmedabad 
Overview

Get an in-depth understanding of digital marketing sub-disciplines, including inbound marketing, paid advertising

Duration

23 days

Total fee

₹96,000

Mode of learning

Online

Schedule type

Self paced

Official Website

Go to Website External Link Icon

Credential

Certificate

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)
 at 
IIM Ahmedabad 
Highlights

  • Learn from IIMA faculty with deep research and teaching expertise
  • Interactions with young and successful entrepreneurs
Details Icon

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)
 at 
IIM Ahmedabad 
Course details

Skills you will learn
Email marketingDigital marketingContent marketingAdvertisingMobile marketingMarketingInbound MarketingSocial media marketingData analysisWeb Analytics
Who should do this course?
  • For Marketing professionals
  • For Sales professionals
  • For Marketing managers
  • For Young entrepreneurs or business owners
  • For Young consultants in the marketing area
What are the course deliverables?
  • Introduction to the Digital Marketing
  • Models and Frameworks in Digital marketing
  • Inbound Marketing
  • Content Marketing
  • Mobile Marketing
  • Digital Advertising
  • Digital Metrics
  • Social Media Marketing
  • Affiliate Marketing
  • Email Marketing
  • Freemium Marketing
  • E-Commerce
  • Social Media Analytics
  • Web Analytics
More about this course
  • This programme is positioned for young executives/entrepreneurs who are looking to build a career in the digital marketing domain
  • The programme will provide participants a detailed learning experience to acquire those skills while they attend sessions by expert faculty and a mix of best pedagogies, including learning content, case studies, exercises and data analysis
  • The programme will help the participants to prepare themselves to create and lead the execution of digital and social media marketing campaigns for their organizations
  • It will also help them understand how to integrate the multiple functions of digital marketing and use them to launch, multi-channel, multi-media campaigns. Attending this programme will help them fast-track their career in digital marketing
Read more

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)
 at 
IIM Ahmedabad 
Curriculum

Provide participants the knowledge about emerging digital technologies and learning about their importance for marketing success.

Enable participants get an in-depth understanding of digital marketing sub-disciplines, including inbound marketing, paid advertising, social media marketing, and web analytics

Enable them to plan, create, execute, evaluate and improve integrated digital marketing campaigns

Hands-on learning to run digital and social media advertising campaigns, working with diverse data to improve campaign performances, etc

Faculty Icon

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)
 at 
IIM Ahmedabad 
Faculty details

Prof. Rajat Sharma
His current research interest targets the analysis of the marketing consequences of the Internet and digital media on consumer behavior, industries and markets. He has an expertise in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce.

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)
 at 
IIM Ahmedabad 
Entry Requirements

Eligibility criteriaUp Arrow Icon

Other courses offered by IIM Ahmedabad

Master of Business Administration (MBA)

Star Icon4.62 years#1 NIRF
– / –
₹31.58 LPA
₹25 L

Discontinued (Aug 2021)- Fellow Programe in Management

54 months
30
– / –
– / –

Post Graduate Program in Management for Executives (MBA-PGPX)

Star Icon4.21 year#1 Business Today
140
    – / –
₹35 LPA
₹33 L

MBA in Food and Agri Business Management

Star Icon4.72 years#1 NIRF
50
₹20 LPA
₹25 L
View Other 81 CoursesRight Arrow Icon
qna

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)
 at 
IIM Ahmedabad 

Student Forum

chatAnything you would want to ask experts?
Write here...
Home Icon/Colleges in Ahmedabad/IIM Ahmedabad/Courses/Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)

Discontinued (Aug 2024)- Marketing Tools for Digital Media and Platforms (Online)
 at 
IIM Ahmedabad 
Contact Information

Google Maps
View On Map
Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

Go to College Website ->