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IIM Ahmedabad
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Discontinued (Aug 2024)- Pricing for Profit (Online) 
offered by IIM Ahmedabad

Star Icon5.0 /5
  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Pricing for Profit (Online)
 at 
IIM Ahmedabad 
Overview

Develop a systematic framework for assessing, formulating and implementing pricing approaches

Duration

29 days

Total fee

₹1.20 Lakh

Mode of learning

Online

Schedule type

Self paced

Credential

Certificate

Discontinued (Aug 2024)- Pricing for Profit (Online)
 at 
IIM Ahmedabad 
Highlights

  • Learn from IIMA faculty with deep research and teaching expertise
  • Interactions with young and successful entrepreneurs
Details Icon

Discontinued (Aug 2024)- Pricing for Profit (Online)
 at 
IIM Ahmedabad 
Course details

Skills you will learn
Marketing ResearchMarketingC
Who should do this course?
  • For Senior and top managers of private and public sector firms
  • For Managers who are engaged in developing pricing systems
What are the course deliverables?
  • Develop personal frameworks for approaching pricing in firms/organisations
  • Learn various tools to use in pricing -given customer response to pricing
  • Understand which pricing approach to use in what circumstances and why
  • Develop the ability to stage and roll out pricing from an implementation viewpoint
More about this course
  • Pricing is the one marketing decision that directly impacts both, the top line and the bottom line of firms and pricing decisions, the world over, are considered critical decisions for top management
  • It is important to develop and deepen managerial understanding of best practices in pricing, different approaches to pricing and customer responses to prices
  • The programme revolves around (a) understanding how one may go about making effective pricing decisions while keeping in mind these factors, (b) understanding the strengths and weaknesses of different pricing approaches, (c) developing the thinking to choose the right pricing approach and right price level and (d) implementing the price approach in the face of competitive situations and reactions

Discontinued (Aug 2024)- Pricing for Profit (Online)
 at 
IIM Ahmedabad 
Curriculum

Determining value and price response models

How customers view and react to prices

Neurophysiological insights into pricing

Costing, breakeven analysis and reacting to high volatility in costs

Different approaches to pricing

Faculty Icon

Discontinued (Aug 2024)- Pricing for Profit (Online)
 at 
IIM Ahmedabad 
Faculty details

Anurag K Agarwal
A Harvard Law School graduate, Anurag K. Agarwal has been the first recipient of the Marti Mannariah Gurunath Outstanding Teacher Award at the Indian Institute of Management Ahmedabad.
Goutam Dutta
Research interests are Decision Support Systems, Practice of Management Science, Optimization, Operations Management, System Dynamics, Logistics and Operations Research in Developing Countries. Has worked in Tata Steel for eleven years in project engineering, information technology, production planning and also in the management science group. Consulted for an American steel company.

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Discontinued (Aug 2024)- Pricing for Profit (Online)
 at 
IIM Ahmedabad 

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Discontinued (Aug 2024)- Pricing for Profit (Online)
 at 
IIM Ahmedabad 
Contact Information

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Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

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