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IIM Ahmedabad
IIM Ahmedabad Logo

Discontinued (Aug 2024)- Rural Marketing 
offered by IIM Ahmedabad

  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Rural Marketing
 at 
IIM Ahmedabad 
Overview

Learn to develop and implement successful marketing strategies that address the unique needs of rural communities

Duration

21 days

Mode of learning

Online

Official Website

Go to Website External Link Icon

Credential

Certificate

Discontinued (Aug 2024)- Rural Marketing
 at 
IIM Ahmedabad 
Highlights

  • Earn a certificate after completion of the course
Details Icon

Discontinued (Aug 2024)- Rural Marketing
 at 
IIM Ahmedabad 
Course details

Skills you will learn
Marketing ResearchMarketing
What are the course deliverables?
  • Rural environment and rural markets
  • State and scope of the rural market
  • Rural buyer and user/consumer behaviour
  • Rural market segmentation and BoP markets
  • Rural product management strategy
  • Pricing in rural markets
  • Innovative rural distribution and channel management
  • Rural communication and promotion
  • Creating new rural and innovative markets
  • Rural marketing strategy formulation
  • Franchising for rural marketing
  • Rural supermarkets
  • Rural non-farm products marketing
More about this course
  • This course is designed to provide participants with a deep understanding of marketing strategies tailored for rural markets
  • In this course, participants will explore the unique challenges and opportunities associated with marketing products and services in rural areas

Discontinued (Aug 2024)- Rural Marketing
 at 
IIM Ahmedabad 
Curriculum

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Discontinued (Aug 2024)- Rural Marketing
 at 
IIM Ahmedabad 

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Discontinued (Aug 2024)- Rural Marketing
 at 
IIM Ahmedabad 
Contact Information

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Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

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