Introduction to Retail Management
offered by IIM Bangalore

Public/Government Institute
Estd. 1973

Introduction to Retail Management
at
IIM Bangalore
Overview

Gain a comprehensive understanding of the retail business model across various sectors

Duration	6 weeks
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Introduction to Retail Management
at
IIM Bangalore
Highlights

Earn a certificate after completion of the course

Introduction to Retail Management
at
IIM Bangalore
Course details

Skills you will learn

Marketing Retail Business Strategy Merchandising

Who should do this course?

This is a beginner-level course suitable for anyone willing to learn the basics of Retail Management

What are the course deliverables?

Define retail business and identify its working mechanisms
Explain the retail business model for brick and mortar formats in detail
Define the various constituents of retail strategy
Develop and sustain a competitive advantage in retail sector
Define the practical tools and techniques of retail strategy

More about this course

This course is to introduce the basic concepts of retailing to the participants
In this course students will understand how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector
This course delves into the diverse retail formats, their evolution, and how they have adapted over time

Introduction to Retail Management
at
IIM Bangalore
Curriculum

Understanding Basics of Retail Business

What is Retailing

How does Retail business work

Retail verticals; Roles and responsibility, Organizational structure

What is organized Retail

Understanding Retail formats and strategies

Retail classification system and retail formats

Traditional retail formats, mom and pop stores

What is ideal for India? Consequences

Retail Strategy Decisions: Merchandising, Pricing

Retail strategy mix

Merchandising basics

What is merchandising implications

Retail strategy decisions

Retail distribution network

Supply chain basics

Warehousing, physical distribution, logistics, examples

Retail scenario in emerging markets (India)

What is emerging market? Why it is significant today What is the retail scenario in emerging markets?

Indian retail sector evolution in different sectors.

Characteristics of Indian consumers

E-tailing

Basics of E-tailing basics

Various E-tailing business models

What is the future in E-tailing Consequences

Introduction to Retail Management
at
IIM Bangalore
Faculty details

Ashis Mishra

Ashis Mishra is a member of the Marketing area at IIM Bangalore since 2004 Prior to this, he worked as faculty in marketing at XLRI Jamshedpur and TAPMI Manipal Ashis has been developing cases based on retail business and marketing scenario in India, some of which are listed on Harvard Business Publishing for Educators