IIM Calcutta
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Key Account Management 
offered by IIM Calcutta

  • Public/Government Institute
  • Estd. 1961

Key Account Management
 at 
IIM Calcutta 
Overview

Learn from renowned faculty & understand how other businesses are transforming themselves. Power your company with easy implementable strategies.

Duration

4 days

Total fee

1.00 Lakh

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Credential

Certificate

Key Account Management
 at 
IIM Calcutta 
Highlights

  • CEMS Alliance
  • Only Management Institute in India with triple accreditations by AACSB, AMBA and EQUIS.
  • Rank 23rd globally
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Key Account Management
 at 
IIM Calcutta 
Course details

Who should do this course?
  • Practicing key account managers seeking to ensure they manage key relationships appropriately and profitably.
  • Senior sales people and major account managers aiming to develop their planning and customer management skills.
  • Procurement managers who would like a different perspective on supplier relationship management and collaborative business?to?business relationships.
What are the course deliverables?
  • Understanding and appreciate customer-centricity and its role in higher profitability
  • Understanding buyer-seller relationships, networks, and alliances.
  • Develop a clear understanding of the goals of KAM as a principle and how it can contribute to the overall strategy of the firm to face future challenges.
  • Customer classification and value-based management of customers.
  • To learn how to navigate the evolution of key/strategic account partnerships.
  • Frameworks for effective management of key/strategic account partnerships.
  • Creating and Capturing value for and from the key account relationships.
  • Gain a deep understanding of the total process of key account management.
  • Assessing Performance of Key Accounts.
More about this course
  • Key Account Management (KAM) Programme provides frameworks to understand buyer-seller relationships and managing Key Account Management (KAM) in business markets. It will show how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts. At the end of the programme, you will have the tools to create a strategic key account plan for a specific customer.

Key Account Management
 at 
IIM Calcutta 
Curriculum

Developing Customer Centric Organizations

Customer Relationship Management (Introduction to Best practices)

Key Account Management key principles

Identifying key accounts

Developing a deep understanding of the customer

Developing customer?focused value propositions

Commercial strategies for Key Accounts

Managing the internal and external teams for KAM

Prioritizing, managing and growing key accounts

Conflict Management and Negotiating for higher value

The strategic role of the Key Account Manager

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Key Account Management
 at 
IIM Calcutta 
 
Frequently Asked Questions

Q:   Can I get direct admission at IIM Calcutta?

A: 

No, IIM Calcutta admission to most of the courses is entrance-based. The application process of IIM Calcutta for PG courses takes place via CAT. Therefore, candidates need to visit the official website of CAT to get admission. The institute will further shortlist the candidates based on the CAT score and send emails to shortlisted candidates. Moreover, for the Executive MBA course, GMAT score is accepted and for DPM, candidates without CAT score can apply with GMAT/GRE/GATE/UGC-JRF or another accepted exam score. Read more on IIM Kolkata amission.

Q:   Can an average student get into an IIM?

A: 

The answer to this question of whether an average student can get into IIM can be both yes and no depending on the definition of an average student.

  • Based on Academics (Class 10/ Class 12/ Graduation): While a student with average scores in Class 10, Class 12 and graduation with a good CAT score certainly has good chances of getting a call from IIM-A, chances are less for someone with an average CAT score.
  • Based on student category (General or Reserved): While it is tough for a General category average student to grab a seat at IIM due to high score requirements, a reserved category student can get admission being at average scores as well.
  • Based on past work experience, diversity and other factors: Gender and academic diversity is also a factor on which students are shortlisted at IIM. IIMs judge the past academic category based on the degree obtained by the students before MBA and then a weightage is allotted based on that. For Engineers, the percentage for scoring the highest marks is higher as compared with other streams
  • Performance in selection rounds: Once you make it to the final selection rounds, i.e., AWT/PI process, it can be considered a fresh start. At this stage, students can forget their past average-ness but definitely require good grasp over the past subjects as academics-related questions are asked in the interview.

Based on the above factors, it can be considered that while getting into top Management institutes, such as IIM is extremely tough, the past performance, CAT performance, student category and a lot of factors can be the reasons for a student to receive that final call.

Q:   What is the fee for IIM Calcutta certificate courses?

A: 

The total course fee includes various components such as tuition fee, security deposit, additional taxes, etc. IIM Calcutta certificate courses fee (of duration six months to one year) range from INR 2.6 lakh to INR 13.1 lakh. It must be noted that this fee is as per the official website/sanctioning body. It is subject to changes and hence, is indicative.

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Q:   Is there any entrance test for admission to IIM Calcutta certificate courses?

A: 

As per an unofficial source, admission to the certificate programmes is subject to fulfilment of the eligibility criteria. Aspirants can reach out to the IIM Calcutta admission office to get information related to the admission procedure. Moreover, some certificate courses are available in online mode, hence, details about those courses are available on the platform through which it is offered.

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Q:   What are the courses offered at IIM Calcutta?

A: 

Indian Institute of Management Calcutta offers a two-year PGP (also referred to as MBA) as its flagship programme. Apart from this, the institute offers MBAEx, PGPEx-VLM, PGDBA and DPM programmes at the PG and doctoral levels. In addition to this, the institute also offers several long-duration online certificate programmes on a situational basis. Admission to most of the courses is mainly entrance-based. 

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Key Account Management
 at 
IIM Calcutta 

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