Executive Programme in Digital Marketing
offered by IIM Jammu

4.5 /5

(2 Reviews)

Public/Government Institute
Estd. 2016

Executive Programme in Digital Marketing
at
IIM Jammu
Overview

Duration	6 months
Total fee	₹51,250
Mode of learning	Online
Credential	Certificate

Executive Programme in Digital Marketing
at
IIM Jammu
Highlights

Receive a Certificate of Completion and be eligible for a Certificate of Merit
Get access to Emeritus Career Services
Manage your career proactively
Job Placement Assistance
IIM Jammu Executive Alumni Status
Immersive learning with IIMJ faculty and industry experts
Enhanced curriculum with real-world case studies and applications
Experience hands-on learning journey with projects and assignments

Executive Programme in Digital Marketing
at
IIM Jammu
Course details

Skills you will learn

Search Engine optimization Email marketing Sales SEM Marketing SEO Marketing Communication Digital marketing Content marketing Advertising Social media marketing Copy writing

Who should do this course?

Professionals who want to dig deeper into the evolving digital milieu and harness digital marketing for explosive career growth
Early career professionals keen to expand their marketing understanding and advance their knowledge of digital marketing tools, metrics, and analytics
Marketing managers, sales managers, branding, PR & advertising professionals who wish to expand their skill set on the digital side
Digital marketing professionals who want to broaden their overall marketing acumen and advance their knowledge with new tools, metrics, and analytics
Consultants and entrepreneurs who want to build a digitally-savvy mindset, scale growth and advance their digital marketing practices to align with business goals

What are the course deliverables?

Fundamentals of digital marketing
Journey of a digital consumer
Ways to build a strong content marketing strategy to connect with the target audience
Various digital marketing channels
Digital marketing campaigns
Ways to optimise budgets and campaign performance

More about this course

To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing
This programme is designed to help participants learn digital marketing tools and techniques and how to apply them with a core knowledge of marketing management
This programme is your answer to how you can engage and retain customers, and successfully achieve business objectives

Executive Programme in Digital Marketing
at
IIM Jammu
Curriculum

Understanding Markets & Marketing Environment

Creating Customer Value

Analysing Micro and Macro environment

Consumer and Business Markets

Fundamentals of Marketing Management

Segmentation, Targeting and Positioning

Product, Price, Place, Promotion

People, Process, Physical Evidence

Understanding sales process

Consumer Behaviour

Consumer decision-making process

Omni-channel consumer behavior

Consumer information acquisition and processing

Attitude, Intention, Perception

Lifestyle and personality

Influencers

Understanding consumers in digital world

Digital Marketing Strategy

Integration of Digital with traditional Integrated Marketing Communication

Traditional Marketing communication Channels

Digital Marketing communication channels

Strategic Digital Marketing plan

Campaign objectives

Resource allocation

Organic vs Paid

Sales funnel – lead generation and conversion rate optimisation

Consumer Journeys and Omni-channel Marketing

Touch point analysis

Channel choice

Channel Transaction cost

Webrooming and Showrooming

Content Creation

Text

Image

Video

Digital Marketing Channels

Search Engine Optimisation (SEO)

Introduction and Best Practices

SEO Audit

Keyword Search

Link Building

On Page and Off Page SEO

Tools

SEMRush

AHrefs

Google Keyword Planner

Search Engine Marketing (SEM)

Google AdWords

Display ads

Keywords

Bid Strategy

Sales Funnel

Social Media Marketing

Managing Social Media Pages

Creating Brand Communities

Consumer Engagement and User Generated content

Social media planning and scheduling

Social Media platforms for Paid Campaigns

Facebook Ads

Instagram Ads

Linkedin Ads

Twitter Ads

Email Marketing/ Mobile/ SMS Marketing

Generating email list/ leads

Nurturing email subscribers

Effective copy writing for successful email campaign

Digital Marketing Tools & Applications

Google Analytic

Buyer Persona

Website Traffic

Lead acquisition cost

Sales conversion cost

Conversion Tracking and Campaign metrics

Digital Marketing funnel – lead generation and conversion rate optimisation

Digital Marketing Technologies

Tools – SEMRush, AHrefs, Google Keyword Planner

Digital Marketing Project:

Participants will be divided into groups

Each group will register a word press blog or website

The groups will be expected to write content / blogs to drive traffic to the website

All the Digital Marketing Tools and Techniques that the participants are learning in the course will be expected to apply in these for their blogs / website

Link Google analytics to the blog and monitor website traffic

Apply SEO techniques to the blog / website

Incorporate Keyword to write blogs for SEO

Create Social Media pages for the blog / website

Share the content on the social media pages

Run Facebook ads, Google search and Display ads, Twitter ads and LinkedIn to drive traffic to the blog / website

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Executive Programme in Digital Marketing
at
IIM Jammu

Frequently Asked Questions

Q: Is IIM Jammu worth joining?

IIM Jammu has been ranked 41 by the NIRF in 2023 under the management category. IIM Jammu is well-known for the outstanding value based quality education, high quality research, executive education, consultancy and strong corporate as well as international linkages.

In 2023, IIM Jammu placement percentage was 100% with an average and the highest package of INR 16.50 LPA and INR 64 LPA respectively. IIM Jammu Alumnis are placed at top companies such as Google, Amazon, IBM, Accenture and more.

Check below the more reasons to join the flagship programme (MBA) at IIM Jammu:

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Q: Is it tough to get into IIM Jammu?

To secure admission at IIM Jammu MBA, candidates are required to appear for CAT. The CAT entrance test is a highly competitive exam that is required for admission to IIMs and other top Management colleges. A well-planned strategy along with a correct approach is essential for admission to MBA courses in India, especially in the top MBA colleges in India. A prep strategy that will help you ace the CAT exam for admission to IIM Jammu is as follows:

Check the CAT syllabus and exam pattern
Solve as many CAT Mock Tests as possible. Download FREE Mock Test papers & solutions!
Solve previous year's CAT question papers for thorough revision to reduce the scope of mistakes
Choose the right reference book
Read books, editorials, newspapers, and journals to improve your vocabulary and reading skills.

VARC questions with answers

DI & LR questions with answers

Quantitative Aptitude questions with answers

Read more about the CAT preparation strategy

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Q: Does IIM Jammu consider 12th marks?

Yes, IIM Jammu considers class 12 marks under profile section to preapre the final merit list for admission to IIM Jammu MBA. The other components taken into consideration for IIM Jammu MBA admissions are mentioned below:

CAT Score: 0.4* Absolute CAT Percentile, Maximum marks-40
Personal Interview: Maximum marks- 30
Profile: Maximum marks- 30

Under profile section following things are considered:

Academic profile: 10 marks (Class 10, Class 12, Graduation)
Work Experience: 10 marks
Diversity (Gender): 10 marks

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Q: When will CAT 2023 result be declared for IIM Jammu admission?

For admission to IIM Jammu for the flagship MBA (or PGP) course, the result of CAT 2023 can be expected by the last week of December 2023 (If the CAT conducting body follows the trend as in 2022). However, if the trend is not followed, the same will most probably be out by the first week of January 2024. After the release of result, the exam takers will be able to download their CAT scorecards from the official website using their login credentials for IIM Jammu admission.

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Q: What is the fees of IIM Jammu?

The table mentioned below showcases the IIM Jammu course fees: