Executive Programme in Digital Marketing offered by IIM Jammu
4.5 /5- Public/Government Institute
- Estd. 2016
Executive Programme in Digital Marketing at IIM Jammu Overview
Duration | 6 months |
Total fee | ₹51,250 |
Mode of learning | Online |
Credential | Certificate |
Executive Programme in Digital Marketing at IIM Jammu Highlights
- Receive a Certificate of Completion and be eligible for a Certificate of Merit
- Get access to Emeritus Career Services
- Manage your career proactively
- Job Placement Assistance
- IIM Jammu Executive Alumni Status
- Immersive learning with IIMJ faculty and industry experts
- Enhanced curriculum with real-world case studies and applications
- Experience hands-on learning journey with projects and assignments
Executive Programme in Digital Marketing at IIM Jammu Course details
- Professionals who want to dig deeper into the evolving digital milieu and harness digital marketing for explosive career growth
- Early career professionals keen to expand their marketing understanding and advance their knowledge of digital marketing tools, metrics, and analytics
- Marketing managers, sales managers, branding, PR & advertising professionals who wish to expand their skill set on the digital side
- Digital marketing professionals who want to broaden their overall marketing acumen and advance their knowledge with new tools, metrics, and analytics
- Consultants and entrepreneurs who want to build a digitally-savvy mindset, scale growth and advance their digital marketing practices to align with business goals
- Fundamentals of digital marketing
- Journey of a digital consumer
- Ways to build a strong content marketing strategy to connect with the target audience
- Various digital marketing channels
- Digital marketing campaigns
- Ways to optimise budgets and campaign performance
- To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing
- This programme is designed to help participants learn digital marketing tools and techniques and how to apply them with a core knowledge of marketing management
- This programme is your answer to how you can engage and retain customers, and successfully achieve business objectives
Executive Programme in Digital Marketing at IIM Jammu Curriculum
Understanding Markets & Marketing Environment
Creating Customer Value
Analysing Micro and Macro environment
Consumer and Business Markets
Fundamentals of Marketing Management
Segmentation, Targeting and Positioning
Product, Price, Place, Promotion
People, Process, Physical Evidence
Understanding sales process
Consumer Behaviour
Consumer decision-making process
Omni-channel consumer behavior
Consumer information acquisition and processing
Attitude, Intention, Perception
Lifestyle and personality
Influencers
Understanding consumers in digital world
Digital Marketing Strategy
Integration of Digital with traditional Integrated Marketing Communication
Traditional Marketing communication Channels
Digital Marketing communication channels
Strategic Digital Marketing plan
Campaign objectives
Resource allocation
Organic vs Paid
Sales funnel – lead generation and conversion rate optimisation
Consumer Journeys and Omni-channel Marketing
Touch point analysis
Channel choice
Channel Transaction cost
Webrooming and Showrooming
Content Creation
Text
Image
Video
Digital Marketing Channels
Search Engine Optimisation (SEO)
Introduction and Best Practices
SEO Audit
Keyword Search
Link Building
On Page and Off Page SEO
Tools
SEMRush
AHrefs
Google Keyword Planner
Search Engine Marketing (SEM)
Google AdWords
Display ads
Keywords
Bid Strategy
Sales Funnel
Social Media Marketing
Managing Social Media Pages
Creating Brand Communities
Consumer Engagement and User Generated content
Social media planning and scheduling
Social Media platforms for Paid Campaigns
Facebook Ads
Instagram Ads
Linkedin Ads
Twitter Ads
Email Marketing/ Mobile/ SMS Marketing
Generating email list/ leads
Nurturing email subscribers
Effective copy writing for successful email campaign
Digital Marketing Tools & Applications
Google Analytic
Buyer Persona
Website Traffic
Lead acquisition cost
Sales conversion cost
Conversion Tracking and Campaign metrics
Digital Marketing funnel – lead generation and conversion rate optimisation
Digital Marketing Technologies
Tools – SEMRush, AHrefs, Google Keyword Planner
Digital Marketing Project:
Participants will be divided into groups
Each group will register a word press blog or website
The groups will be expected to write content / blogs to drive traffic to the website
All the Digital Marketing Tools and Techniques that the participants are learning in the course will be expected to apply in these for their blogs / website
Link Google analytics to the blog and monitor website traffic
Apply SEO techniques to the blog / website
Incorporate Keyword to write blogs for SEO
Create Social Media pages for the blog / website
Share the content on the social media pages
Run Facebook ads, Google search and Display ads, Twitter ads and LinkedIn to drive traffic to the blog / website
Other courses offered by IIM Jammu
Executive Programme in Digital Marketing at IIM Jammu Frequently Asked Questions
Q: Does IIM Jammu offer residential facilities to its students?
Yes, IIM jammu offers hostel and various other facilities to students. There are separate hostels for boys and girls. Visit the official website and check what are the charges for the hostel and decide whether to avail of this facility or not. The hostel is safe for students and proper security is maintained at the hostel for the students.
Upvote 
Q: How is the infrastructure of IIM Jammu?
- Modern classrooms
- Well-stocked library
- Medical and sports facilities
- Auditorium
- Mess and bank facilities
Upvote Q: What is the IIM Jammu fee structure for Dual Degree?
The fee structure of Dual Degree in technology & Management offered by IIM Jammu in collaboration with IIT Jammu is mentioned below:
- For initial four-years of BTech, the tuition fees will be according to the fee structure of IIT Jammu BTech, that is, INR 8 lakh
- For the remaining two-years of MBA, candidate will be charged according to the MBA fee structure of IIM Jammu. Hence, the tuition fee for MBA is INR 10.50 lakh
- Therefore, the total tuition fees for six-year dual degree in Technology and Management is INR 18.50 lakh.
Upvote Q: What are the top packages offered at IIM Jammu?
The table below showcases top packages offered to MBA students during IIM Jammu placements in the last three years:
Particulars | MBA Statistics (2022) | MBA Statistics (2023) | MBA Statistics (2024) |
|---|---|---|---|
Top 10% | INR 29.80 LPA | INR 32.04 LPA | INR 23.17 LPA |
Top 25% | INR 22.25 LPA | INR 24.50 LPA | INR 21.08LPA |
Top 50% | INR 17.83 LPA | INR 20.36 LPA | INR 19.78LPA |
Upvote Q: Which is better IIM Jammu or IIM Sambhalpur?
Both IIM Jammu and IIM Sambalpur accept CAT scores for admission to the management courses. IIMs do not release the final admission cutoff publicly and is accessible via account login for students who appeared in the CAT entrance exam. However, the institutes released the qualifying CAT percentile 2024 for admission, wherein the overall cutoff is 95, while the sectional cutoff is 75 for IIM Jammu. For IIM Sambalpur, the overall and sectional cutoffs are 90 and 65, respectively, for the General AI quota (male).
Talking about the NIRF Ranking 2024 under the Management category, IIM Jammu ranked 42, whereas IIM Sambalpur secured the 50th position. Candidates can refer to the table given below to compare both IIM Jammu and IIM Sambalpur, considering several aspects such as total tuition fees, average package, and CAT cutoff 2024 to make a clear decision:
| Parameters | IIM Jammu | IIM Sambhalpur |
|---|---|---|
| NIRF Management Ranking 2024 | 42 | 50 |
| Qualifying CAT cutoff 2024 (overall) | 95 | 90 |
| Tuition fee for MBA | 12.5 L - 30.9 L | 18.5 L |
| Average package | INR 15.48 LPA | INR 14.21 LPA |
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Executive Programme in Digital Marketing at IIM Jammu Contact Information
Old University Campus,
Canal Road
Jammu ( Jammu and Kashmir)
(For general query)
(For admission query)
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