IIM Kozhikode
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Discontinued (May 2022)- Certificate in Digital Marketing and Analytics - Online 
offered by IIM Kozhikode

  • Public/Government Institute
  • Estd. 1996

Discontinued (May 2022)- Certificate in Digital Marketing and Analytics - Online
 at 
IIM Kozhikode 
Overview

Duration

10 months

Mode of learning

Online

Credential

Certificate

Details Icon

Discontinued (May 2022)- Certificate in Digital Marketing and Analytics - Online
 at 
IIM Kozhikode 
Course details

Who should do this course?
  • Traditional marketers, sales, communication, or brand managers keen on developing digital marketing and analytics skills
  • Early-stage professionals looking to switch over to the field of digital marketing from an existing field
  • Senior managers and consultants keen to develop a strategic mindset that revolves around digital marketing and analytics strategy
  • Business owners, C-suite leaders and entrepreneurs who want to explore and utilise digital marketing and analytics to expand their business online
What are the course deliverables?
  • Develop a holistic understanding of the digital marketing landscape
  • Understand the digital customer in terms of needs and behaviour
  • Learn the process of strategic decision-making in the digital world
  • Evaluate and select digital marketing channels in order to meet strategic objectives
  • Understand the key techniques used for digital marketing, including social media marketing and mobile marketing
  • Become familiar with tools essential to creating, rolling out, and evaluating digital marketing activities
More about this course
  • India is the fastest-growing digital advertising market in the world, and the digital marketing industry will be worth USD 160 billion by 2025 (India Today, 2020)
  • With such a lucrative outlook ahead, joining IIM Kozhikode's Digital Marketing and Analytics will help you to develop the knowledge and skills required to engage with the 21st-century digital customer through multiple digital marketing channels and optimise campaigns with marketing analytics
Faculty Icon

Discontinued (May 2022)- Certificate in Digital Marketing and Analytics - Online
 at 
IIM Kozhikode 
Faculty details

Prof. Nivedita Bhanja, PhD, Assistant Professor, Marketing Management
Before joining academia, Prof. Nivedita has worked across organisations in India and the United Kingdom in various roles spanning marketing research and consulting. She holds an MBA from Xavier Institute of Management, Bhubaneswar, and an M.A. in Applied Economics from Utkal University. She also has a PhD in Management from IIM Calcutta.
Prof. Priya Narayanan, PhD, Assistant Professor, Marketing Management
Prof. Priya holds a PhD in Marketing and a PGDM, both from IIM Ahmedabad, where she was a winner of the best doctoral thesis award across departments. She has worked on projects in strategy and marketing for consumer goods, consumer durables, and heavy industries. Prof. Priya has extensive experience in marketing strategy, traditional and innovative market research techniques, and new product launch
Prof. Keyoor Purani, PhD, Professor, Marketing Management
Prof. Keyoor has over 25 years of work experience in the academic and corporate world. He has designed and conducted over 100 executive training and development programs in marketing, marketing communications, and corporate reputation.
Prof. Sreejesh. S, PhD, Assistant Professor, Marketing Management
Prof. Sreejesh serves on the editorial board of the International Journal of Consumer Studies. He is actively involved in numerous chapter contributions in books and case study developments and has also authored books of international repute with Pearson India and Springer International.

Discontinued (May 2022)- Certificate in Digital Marketing and Analytics - Online
 at 
IIM Kozhikode 
Entry Requirements

Eligibility criteriaUp Arrow Icon

Discontinued (May 2022)- Certificate in Digital Marketing and Analytics - Online
 at 
IIM Kozhikode 
Admission Process

    Important Dates

    Jan 20, 2023
    Last date to apply
    Mar 8 - Apr 12, 2023
    Commencement of classesTentative

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    Discontinued (May 2022)- Certificate in Digital Marketing and Analytics - Online
     at 
    IIM Kozhikode 

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    Discontinued (May 2022)- Certificate in Digital Marketing and Analytics - Online
     at 
    IIM Kozhikode 
    Contact Information

    Address

    Indian Institute of Management Kozhikode Campus
    Kozhikode ( Kerala)

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