Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) offered by IIM Kozhikode
- Public/Government Institute
- Estd. 1996
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Overview
Duration | 12 months |
Mode of learning | Online |
Difficulty level | Advanced |
Official Website | Go to Website |
Credential | Certificate |
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Highlights
- Certificate from IIM Kozhikode upon course completion
- The classes timings are from 2:30 PM to 5:45 PM (IST) every Sunday
- Campus Experience - Participate in the two day In-Campus immersion module providing participants the opportunity to experience the typical high-intensity classroom and to soak-in the unique campus environment of one of the most iconic sustainable management campuses in India, set amidst lush green hills and surroundings
- Hands-on Data-Driven activities - Gain insights into emerging platform and strategies through practical and hands-on exercises that involves analyzing data implementing different techniques and deriving business relevant insight that can be applied immediately in the real work environment
- Strategic Insights - Connect with other industry professionals, experts, and peers to expand your professional network. Through an exchange of ideas and experience, gain strategic insight to create, maintain, and grow a successful brand in today's dynamic business environment
- Industry Relevant Syllabus - Stay ahead of the curve with the latest trends and technologies in marketing and brand management and how they need to be adapted suitably for new age business in the digital area
- Live and Synchronous Learning - Live in synchronous instructor led classes imparting interactive and real time learning from eminent faculties of the institute
- Convenient Classes schedule - Live classes are structured to suit the schedule of working professionals
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Course details
- The programme is designed for senior management executives from varied fields like IT, HR, marketing, banking, financial services, and manufacturing.
- Executive Post graduate Certificate in Marketing Management (EPGCMM) is a management programme by Indian Institute of Management Kozhikode. It a 1-year programme aiming at providing specialized learning in the specific business functions of marketing. The course is delivered through technology enabled interactive learning platform and the participants will learn basic, advanced and integrative courses in Marketing Management.
- The course covers 225 hours of learning, which includes 189 hours of Interactive Learning (IL) and 36 hours of classroom learning within IIM-K campus.
- Programme Deliverables
- Enhance your marketing competencies for effective and creative interventions
- Learn both classical and contemporary marketing decision frameworks
- Better analytical and decision making skills
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Curriculum
Marketing Management
Marketing Research
Consumer Behaviour
Managing Business Markets
Retail Marketing
Marketing Communications Management
Sales & Distribution Management
Service Marketing
Internet Marketing
Customer Relationship Marketing
Product & Brand Management
Strategic Marketing
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Placements
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Entry Requirements
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Admission Process
Important Dates
Other courses offered by IIM Kozhikode
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Frequently Asked Questions
Q: How can I get seat in IIM Kozhikode?
As per the admission process for MBA at IIM Kozhikode, candidates are selected based on CAT scores. In order to apply for this course, candidate must pass graduation as per the basic educational qualification and qualify for CAT entrance exam. The IIM Kozhikode MBA admission process consists of the following steps:
- Registration: Aspirants have to register online on the official website of IIM Kozhikode with graduation score and CAT percentile last qualifying exam
Find below the minimum eligibility requirements as per various parameters:
Category | CAT Percentile | Sectional Percentile | Class 10 & 12 Percentage |
---|---|---|---|
General | 85 | 75 | 60 |
OBC/ EWS | 75 | 65 | 60 |
SC | 65 | 55 | 55 |
ST/ PwD | 55 | 45 | 55 |
- Shortlisting of candidates through AIS: Candidates who successfully submit the registration form and fulfil the basic eligibility will be shortlisted for WAT & PI rounds. The list of shortlisted candidates in each category will
be prepared based on an Aggregate Index Score (AIS). It includes performance of candidates in CAT 2023, Class 10 & 12 Gender/ Academic diversity criterion, and work experience. The weightage of each component in the AIS is as follows:
Component | Weightage (%) |
---|---|
CAT 2022 Index Score | 45 |
Class 10 & 12 | 40 |
Gender/ Academic Diversity Score | 10 |
Work Experience | 5 |
- Final shortlisting via WAT & PI: The shortlisted candidates will be called for a Written Ability Test (WAT) and Personal Interview (PI) rounds. The weightage of each component for all the selection round is as follows:
Component | Weightage (%) |
---|---|
CAT 2022 Index Score | 35 |
PI | 35 |
WAT | 20 |
Resume Score | 10 |
Q: What is IIM Kozhikode cutoff 2023?
IIM Kozhikode admission criteria and selection process for 2024-26 PGP batch includes shortlisting of candidates on the basis of CAT cut offs, academic record, WAT and PI. The qualifying CAT cut off percentile for IIM Kozhikode admission 2024 is yet to be released, but going by the past year trends it has been 85 for both General and OBC category in 2022 and 2021. For the final selection fo candidates for IIM Kozhikode's PGP programm, the weightage of CAT score is 35 whereas the weightage of WAT-PI is 55.
Q: What is the CAT percentile required for IIM Kozhikode?
Candidates with 95 percentile or above have a high chance of selection. However, it will depend upon the cutoff marks. In order to get into IIM you need to crack CAT and as per the previous year trends the final round cutoff was 97. Candidates who meet the cutoff trends are offered admission to IIM Kozhikode MBA course. Aspirants must perform well in the CAT exam in order to get admission in IIM Kozhikode.
Q: What is the last date for IIM Kozhikode admission?
For admission to IIM Kozhikode for the flagship MBA (or PGP) course, the last date for CAT correction process is 28 Sep. Also, the result of CAT can be expected by the last week of December 2023. After the release of result, the exam takers will be able to download their CAT scorecards from the official website using their login credentials for IIM Kozhikode admission. For remaining dates of IIM Kozhikode MBA course check out the table below:
Dates | Upcoming Exam Dates |
---|---|
25 Sep '23 - 28 Sep '23 | CAT 2023 form correction process |
25 Oct '23 - 26 Nov '23 | CAT 2023 admit card download |
26 Nov '23 | CAT 2023 exam |
Q: How to check IIM Kozhikode CAT cutoff 2023?
Accepting CAT as the primary exam for MBA admission, IIM Kozhikode does not release CAT cutoffs in the public domain and are exclusively accessible only via account login to candidates who have appeared for the CAT exam. To check IIM Kozhikode CAT cutoff, candidates must the official website of IIM CAT and login through their ID and password. For more details on IIM Kozhikode cutoff 2023, click here.
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Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode News & Updates
Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) at IIM Kozhikode Contact Information
Indian Institute of Management Kozhikode Campus
Kozhikode ( Kerala)
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