IIM Kozhikode
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Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online) 
offered by IIM Kozhikode

  • Public/Government Institute
  • Estd. 1996

Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
 at 
IIM Kozhikode 
Overview

Duration

12 months

Mode of learning

Online

Difficulty level

Advanced

Official Website

Go to Website External Link Icon

Credential

Certificate

Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
 at 
IIM Kozhikode 
Highlights

  • Certificate from IIM Kozhikode upon course completion
  • The classes timings are from 2:30 PM to 5:45 PM (IST) every Sunday
  • Campus Experience - Participate in the two day In-Campus immersion module providing participants the opportunity to experience the typical high-intensity classroom and to soak-in the unique campus environment of one of the most iconic sustainable management campuses in India, set amidst lush green hills and surroundings
  • Hands-on Data-Driven activities - Gain insights into emerging platform and strategies through practical and hands-on exercises that involves analyzing data implementing different techniques and deriving business relevant insight that can be applied immediately in the real work environment
  • Strategic Insights - Connect with other industry professionals, experts, and peers to expand your professional network. Through an exchange of ideas and experience, gain strategic insight to create, maintain, and grow a successful brand in today's dynamic business environment
  • Industry Relevant Syllabus - Stay ahead of the curve with the latest trends and technologies in marketing and brand management and how they need to be adapted suitably for new age business in the digital area
  • Live and Synchronous Learning - Live in synchronous instructor led classes imparting interactive and real time learning from eminent faculties of the institute
  • Convenient Classes schedule - Live classes are structured to suit the schedule of working professionals
Read more
Details Icon

Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
 at 
IIM Kozhikode 
Course details

Who should do this course?
  • The programme is designed for senior management executives from varied fields like IT, HR, marketing, banking, financial services, and manufacturing.
More about this course
  • Executive Post graduate Certificate in Marketing Management (EPGCMM) is a management programme by Indian Institute of Management Kozhikode. It a 1-year programme aiming at providing specialized learning in the specific business functions of marketing. The course is delivered through technology enabled interactive learning platform and the participants will learn basic, advanced and integrative courses in Marketing Management.
  • The course covers 225 hours of learning, which includes 189 hours of Interactive Learning (IL) and 36 hours of classroom learning within IIM-K campus.
  • Programme Deliverables
  • Enhance your marketing competencies for effective and creative interventions
  • Learn both classical and contemporary marketing decision frameworks
  • Better analytical and decision making skills
Read more

Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
 at 
IIM Kozhikode 
Curriculum

Marketing Management

Marketing Research

Consumer Behaviour

Managing Business Markets

Retail Marketing

Marketing Communications Management

Sales & Distribution Management

Service Marketing

Internet Marketing

Customer Relationship Marketing

Product & Brand Management

Strategic Marketing

Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
 at 
IIM Kozhikode 
Placements

Lock IconTop Recruiters for IIM Kozhikode
Amazon
Asian Paints
Axis Bank
CapGemini
CITI Bank
Deloitte
Flipkart
Goldman Sachs
Google
KPMG
Microsoft
Myntra
Nestle
pwc
Reliance
Tata Steel
UBER
Wipro
View placement details

Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
 at 
IIM Kozhikode 
Entry Requirements

GraduationUp Arrow Icon
  • N/A
Other eligibility criteriaUp Arrow Icon

Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
 at 
IIM Kozhikode 
Admission Process

    Important Dates

    Jan 20, 2023
    Last date to apply
    Mar 8 - Apr 12, 2023
    Commencement of classesTentative

    Other courses offered by IIM Kozhikode

    – / –
    27 LPA
    3.5 L
    1 year
    – / –
    3.5 L
    1 year
    – / –
    3.5 L
    1 year
    – / –
    View Other 43 CoursesRight Arrow Icon

    Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
     at 
    IIM Kozhikode 
     
    Frequently Asked Questions

    Q:   How can I get seat in IIM Kozhikode?

    A: 

    As per the admission process for MBA at IIM Kozhikode, candidates are selected based on CAT scores. In order to apply for this course, candidate must pass graduation as per the basic educational qualification and qualify for CAT entrance exam. The IIM Kozhikode MBA admission process consists of the following steps:

    • Registration: Aspirants have to register online on the official website of IIM Kozhikode with graduation score and CAT percentile last qualifying exam 

    Find below the minimum eligibility requirements as per various parameters:

    CategoryCAT PercentileSectional PercentileClass 10 & 12 Percentage
    General857560
    OBC/ EWS756560
    SC655555
    ST/ PwD554555
    • Shortlisting of candidates through AIS: Candidates who successfully submit the registration form and fulfil the basic eligibility will be shortlisted for WAT & PI rounds. The list of shortlisted candidates in each category will
      be prepared based on an Aggregate Index Score (AIS). It includes performance of candidates in CAT 2023, Class 10 & 12 Gender/ Academic diversity criterion, and work experience. The weightage of each component in the AIS is as follows:
    ComponentWeightage (%)
    CAT 2022 Index Score45
    Class 10 & 12 40
    Gender/ Academic Diversity Score10
    Work Experience5
    • Final shortlisting via WAT & PI: The shortlisted candidates will be called for a Written Ability Test (WAT) and Personal Interview (PI) rounds. The weightage of each component for all the selection round is as follows:
    ComponentWeightage (%)
    CAT 2022 Index Score35
    PI35
    WAT20
    Resume Score10

     

    Q:   What is the CAT percentile required for IIM Kozhikode?

    A: 

    Candidates with 95 percentile or above have a high chance of selection. However, it will depend upon the cutoff marks. In order to get into IIM you need to crack CAT and as per the previous year trends the final round cutoff was 97. Candidates who meet the cutoff trends are offered admission to IIM Kozhikode MBA course. Aspirants must perform well in the CAT exam in order to get admission in IIM Kozhikode.

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    Q:   Is IIM Kozhikode worth joining?

    A: 

    IIM Kozhikode offers a two-year Executive Post Graduate Programme in Executive Management (EPGP), which is also popular as E-MBA. Candidates with some experience can gain a lot of benefits by pursuing MBA from IIM Kozhikode. It is one of the top Management institutes of the country. Along with the experienced faculty, candidates also get great exposure by studying in an IIM. For the Management category courses, IIM Kozhikode has been ranked on number 3 under the top 100 colleges of Managemen in India by NIRF. At the completion of the course, candidates will receive a degee of MBA from reputed IIM Kozhikode. The institute has received Global recognition from AMBA, EQUIS and Business Incubator and Entrepreneurship Centre support through IIMK LIVE.

    Check below the more reasons to join the flagship programme (MBA) at IIM Kozhikode:

     

    Q:   What is IIM Kozhikode famous for?

    A: 

    IIM Kozhikode offers a two-year Post Graduate Programme (PGP) in Management, which is equivalent to MBA. Apart from regular PGP course, the institute also offers three other PG level Management courses for the same duration. In order to apply for MBA courses at IIM Kozhikode, candidates must fulfil the minimum eligibility criteria and pass all the selection parameters with a valid scores. Find below the list of IIM Kozhikode MBA/ PGP courses:

    • PGP
    • PGP Finance
    • PGP Liberal Studies & Management
    • PGP in Business Leadership

    Click here to know about the IIM Kozhikode MBA course in detail. 

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    Q:   How are the placements for PGPBL at IIMK?

    A: 

    As per PGPBL placement report 2022, the highest, average and median package offered was INR 69.30 LPA, INR 29.06 LPA and INR 25 LPA. A total of 52 recruiters visited the campus, 62 domestic and one international offer were made. The pie chart below showcases the domain-wise placements for PGPBL  students during the placement drive 2022:

    iim kozhikode

    The table below showcases the domain-wise placements for PGPBL students for the year 2022:

    SectorsStatistics (2022)
    Consulting41.90%
    General Management and Operations25.80%
    IT/Analytics22.60%
    Business Development, Sales and Marketing6.50%
    Finance3.20%
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    Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
     at 
    IIM Kozhikode 

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    Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
     at 
    IIM Kozhikode 
     
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    Discontinued (Sep 2024)- Professional Certificate Programme in Marketing and Brand Management (Online)
     at 
    IIM Kozhikode 
    Contact Information

    Address

    Indian Institute of Management Kozhikode Campus
    Kozhikode ( Kerala)

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