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IIM Kozhikode
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Professional Certificate Programme in Advanced Marketing Strategy and Analytics 
offered by IIM Kozhikode

  • Public/Government Institute
  • Estd. 1996

Professional Certificate Programme in Advanced Marketing Strategy and Analytics
 at 
IIM Kozhikode 
Overview

Marketing Data Analyst’ topped the list of most in-demand marketing roles of 2019 (marketproinc)

Duration

10 months

Total fee

₹1.89 Lakh

Mode of learning

Online

Credential

Certificate

Professional Certificate Programme in Advanced Marketing Strategy and Analytics
 at 
IIM Kozhikode 
Highlights

  • Earn a certificate and alumni status from IIM Kozhikode
  • Live classes by highly experienced faculties from IIM Kozhikode
  • Real-life case studies and simulation-based pedagogy
Details Icon

Professional Certificate Programme in Advanced Marketing Strategy and Analytics
 at 
IIM Kozhikode 
Course details

Skills you will learn
MarketingStatisticsSimulationMarketing CommunicationData analysisCommunication skills
Who should do this course?
  • For Mid to Senior Managers working in the marketing/sales/marketing analytics domain
More about this course
  • The Marketing Strategy & Analytics programme is designed to give participants a holistic orientation of concepts of marketing strategy as well as fundamentals of marketing analytics with the practical skills to analyse consumer data to make successful marketing decisions
  • Through live class lectures, real-life case studies, marketing strategy simulation, hands-on data analysis and capstone projects, participants will learn the fundamentals of marketing strategy and analytics
  • The programme provides valuable theoretical understanding of marketing strategy concepts and explains techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics

Professional Certificate Programme in Advanced Marketing Strategy and Analytics
 at 
IIM Kozhikode 
Curriculum

Strategic Marketing Module

Introduction to strategic marketing, creating and communicating value

Strategic and tactical marketing, Porter’s competitive strategy

Company orientations, Market orientation

Marketing in BOP, effect of BOP innovation

Targeting and Positioning Strategy

Product Strategy

Pricing Strategy

Integrated Marketing Communication Strategy

Customer focused marketing mix planning

Marketing Strategy of national and multinational companies in emerging economies

Consumer Behaviour and Marketing Strategy

Marketing Strategy Simulation

Capstone Project

Marketing Analytics Module

Concepts, process and relevance of marketing analytics in marketing decision

Qualitative investigation for marketing decisions

Exploratory data analysis and Statistical Inference

Predictive analytics in marketing - estimating effect of marketing actions on consumer decision - correlation, simple regression & multiple regression

Finding consumers' perceptual dimensions and its effect on consumers' purchase decision - Factor analysis

Market segmentation, estimating market size, market profiling - Cluster analysis

Faculty Icon

Professional Certificate Programme in Advanced Marketing Strategy and Analytics
 at 
IIM Kozhikode 
Faculty details

Atanu Adhikari
Professor Atanu Adhikari earned his Bachelor’s degree in Engineering, and MBA (Gold Medalist) and Ph.D. in Marketing Management. Professor Adhikari was a visiting researcher to Whitman School of Management, Syracuse University, USA and Commonwealth Academic Fellow to London Business School, UK.
Shovan Chowdhury
Professor Shovan Chowdhury is a tenured Associate Professor in the area of Quantitative Methods and Operations Management at Indian Institute of Management Kozhikode, Kerala, India. He earned Bachelor of Science, Master of Science, and PhD degrees in Statistics from Calcutta University, Kolkata, India.

Professional Certificate Programme in Advanced Marketing Strategy and Analytics
 at 
IIM Kozhikode 
Entry Requirements

Eligibility criteriaUp Arrow Icon

Professional Certificate Programme in Advanced Marketing Strategy and Analytics
 at 
IIM Kozhikode 
Admission Process

    Important Dates

    Jan 20, 2023
    Last date to apply
    Mar 8 - Apr 12, 2023
    Commencement of classesTentative

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    Professional Certificate Programme in Advanced Marketing Strategy and Analytics
     at 
    IIM Kozhikode 

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    Professional Certificate Programme in Advanced Marketing Strategy and Analytics
     at 
    IIM Kozhikode 
    Contact Information

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    Address

    Indian Institute of Management Kozhikode Campus
    Kozhikode ( Kerala)

    Phone
    04952809219
    Email
    admissions@iimk.ac.in
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