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IIM Lucknow - IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership 
offered by Imarticus Learning

  • Private Institute
  • Estd. 2012

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Overview

This program enables you to gain vital skills and knowledge to tackle contemporary business issues

Duration

11 months

Total fee

2.98 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Future job roles

Human resource management, Corporate Communications, Adobe Photoshop

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Highlights

  • Earn a certificate & alumni status from IIM Lucknow
  • Fees can be paid in installments
  • 5-day campus immersion program
  • Opportunity to network with industry leaders and peers
  • Get masterclass sessions by the CXO leaders
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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Course details

Who should do this course?
  • This program is designed for emerging leaders across different sectors and countries who want to enhance their sales and marketing leadership skills
  • It is ideal for high-potential managers across sales, marketing, and product functions of an organization to upskill and achieve vertical transition to business leadership and P&L leadership roles
  • The program can also enable horizontal transition across Sales, Marketing, and Product roles
What are the course deliverables?
  • Gain exposure to the foundations of Sales & Marketing management and how it’ll enable one to transition to a CBO
  • Explore essentials of marketing research, analytics, strategic brand management, digital transformation, and social media strategies
  • Understand fundamentals of Go-to-market, establishing distribution, salesforce management, B2B sales and managing business metrics
  • Understand fundamentals of design thinking, product management for E-Commerce, Cloud & SaaS based platforms including metrics, competitive strategy and pricing models
  • Learn to interpret financial statements, understand cash flows, understand concepts of customer value, pricing strategies, direct costs, indirect costs, variable costs, NPV, IRR and leading a P&L
  • Understand essentials of sectoral marketing, marketing to Gen Z, Chat Bots, AI/ML, AR/VR and Metaverse
  • Understand the core essence of transformational leadership and C-Suite’s bird’s eye view
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More about this course
  • This program is tailored for high-potential executives, with proven managerial track records, aspiring to become business leaders
  • The program focuses on developing a high degree of sales and marketing acumen, strategic thinking, people leadership and execution skills
  • This program is designed for emerging leaders across different sectors and countries who want to enhance their sales and marketing leadership skill

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Curriculum

Understanding the Role of CBO

Foundations Of Sales And Marketing Management

Understanding the customer

Mastering the Science behind Marketing Acumen

Leveraging Marketing Research And Marketing Analysis

Strategic Brand Management

Digital Transformation And Social Media Marketing Strategies

Managing Marketing Campaign

Achieving the Art of Sales excellence

Go To Market And Establishing Distribution

Foundation Skills For A Sales Professionals

Salesforce Management And People Skills

B2B Sales

Managing Business Metrics

Acquiring Strategic Product Management expertise

Launching Building Product And Brand Portfolio

Practicing Financial discipline in your business

Financial Acumen For Sales & Marketing Professionals

Preparing for the future of MarTech & Transformational Leadership

Sectoral Marketing

Marketing To Gen Z

Transformational Leadership And A C-Suite Bird's Eye View

Faculty Icon

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Faculty details

Prof. Rajeev Kumra
Currently working as Dean (Noida Campus) he has been awarded six times as Best Faculty in the row. International teaching experience has taught in six universities abroad as a guest faculty. Research interests include consumer culture, the bottom of the pyramid, inter-organization dynamics, religion impact on marketing and consumer insights of goods, services in B2C and B2B. He has publications in various refereed category journals.

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Entry Requirements

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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Students Ratings & Reviews

5/5
Verified Icon1 Rating
R
Ram Narayan
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
Offered by Imarticus Learning
5
Learning Experience: Excellent
Faculty: Excellent
Course Support: No job support but undoubtedly good network
Reviewed on 4 Feb 2022Read More
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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
 
Frequently Asked Questions

Q:   Is it worth pursuing Certificate at Imarticus Learning?

A: 
{Source: Certificate students & alumni}

Pros:

* Knowledgeable teachers: Many students and alumni praised the teachers' domain knowledge and willingness to help.
* Relevant coursework: The curriculum covers essential aspects of investment banking operations, making students industry-ready.
* Placement opportunities: Imarticus has ties with several prominent companies, providing numerous placement opportunities.
* Professional transparency: Counselors guide students through the admissions process, ensuring they're informed about the program.
* Infrastructure: The campus offers modern amenities, including Wi-Fi-enabled classrooms and air-conditioned spaces.

Cons:

* Limited hands-on training: Some students felt that the course could benefit from more practical sessions.
* Online limitations (for some): Those who pursued the online course reported limited interaction with faculty and peers compared to the offline mode.

Verdict:
Based on the feedback, pursuing a certificate at Imarticus Learning seems worthwhile for those interested in investment banking operations. While some areas may require improvement, the majority of students and alumni report positive experiences with knowledgeable teachers, relevant coursework, and strong placement opportunities. However, individual results may vary depending on factors like personal effort and adaptability.

Note: I've omitted statements that weren't widely corroborated or seemed to focus on minor issues. If you'd like me to elaborate or expand on certain points, please let me know!
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Q:   Can Imarticus Learning be considered a good college?

A: 
Imarticus Learning is a reputed institute for MBA/PGDM, Certificate, BBA, PG Diploma. Students can opt these programs to pursue their career in Business & Management Studies, Banking, Finance & Insurance, IT & Software. Institute has trained & experienced faculty who deliver these programs. Imarticus Learning has a review rating of 4.6 on the basis of reviews by students. In addition to this, it has been rated 4.6 on campuslife, 4.5 on placements, 4.9 on faculty and 4.4 on Infrastructure.
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Q:   What kind of specializations are available in courses offered at Imarticus Learning?

A: 
Imarticus Learning offers Degree, Diploma and Certificate courses including 1 UG and 7 PG courses. These programs are offerred in Full Time and Part Time mode. Imarticus Learning has specializations such as MBA/PGDM specializations in Business Analytics, Investment Banking, Finance, Digital Marketing, Certificate specializations in Investment Operations, Financial Planning & Analysis, Finance, Supply Chain, Cyber Security, BBA specializations in Finance, PG Diploma specializations in Data Analytics.
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Q:   Question: How is the course curriculum for Certificate at Imarticus Learning?

A: 
{Source: Certificate students & alumni}

Course Curriculum at Imarticus Learning (Certificate)

* Practical Components: The course includes practical components, making it ideal for those interested in finance and banking operations.
* Financial Products: Students learn about core investment and financial products, providing them with in-depth knowledge of the field.
* Domain Knowledge: Faculty members, who are experts in their domains, deliver lectures and provide knowledge and expertise in communication and personality development.
* Soft Skills Grooming Sessions: Regular soft skills grooming sessions help students enhance their presentation and communication skills.
* Mock Tests and Exams: Mock tests and exams are conducted regularly to assess students' knowledge and prepare them for real-world scenarios.
* Updated Course Curriculum: The course curriculum is well-designed and updated according to the latest market trends, ensuring students receive relevant and timely knowledge.

Note: These points summarize the common themes that emerged from the student and alumni reviews about the course curriculum at Imarticus Learning.
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Q:   Who are the top recruiters from Imarticus Learning when it comes to placements?

A: 
Imarticus Learning has placed its selected students in known and reputed companies such as Mk Saraswat & Associates, 3D Logic, International Baritaric Club, Blue I Software Solutions, Heg Mandideep, Mppcb, Healthspring (Family Health Experts ), Kalpa Electrikal, T Venugopal, Agroa Infrastructure Pvtltd.
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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 

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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Contact Information

Address

5th Floor, B-Wing, Kaledonia, HDIL Building, Sahar Rd
Mumbai ( Maharashtra)

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