Digital Marketing and Analytics
offered by ISB Hyderabad

4.4 /5

(14 Reviews)

Private Institute
Estd. 2001

Digital Marketing and Analytics
at
ISB Hyderabad
Overview

Learning digital marketing ecosystem to plan revenue-generating strategies

Duration	3 months
Total fee	₹1.00 Lakh
Mode of learning	Online
Difficulty level	Advanced
Credential	Certificate

Digital Marketing and Analytics
at
ISB Hyderabad
Highlights

Job Placement Assistance
No Cost EMI options available
Programme Certificate

Digital Marketing and Analytics
at
ISB Hyderabad
Course details

Skills you will learn

PPC Marketing Digital marketing Advertising Social media marketing

Who should do this course?

Early-stage marketing and sales professional looking to upgrade your skills in digital marketing for high-growth career prospects.
Mid-to senior managers interested in learning integrated digital marketing strategies.
Consultants who want to understand in-demand digital marketing tools and platforms to develop competitive strategies for their clients.
Entrepreneurs and business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

What are the course deliverables?

Develop targeted content strategies
Create and manage simulated campaigns
Monitor and optimise key performance metrics
Effectively manage campaign budgets

More about this course

The Digital Marketing and Analytics programme from ISB will enable you to understand the digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI.
Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.

Digital Marketing and Analytics
at
ISB Hyderabad
Curriculum

Module 1: Marketing in the Digital World

Digital Marketing and traditional marketing relationship and its benefits over traditional marketing

The positioning challenge and marketing crisis

How the 4Ps of marketing are transformed in the digital space

Utilising digital opportunities to create value. The "long-tail" effect

Module 2: Customer in the Digital World

How customer behavior is different in the digital domains?

The role of peer influence in the purchase process

What are customer networks and their use in digital marketing

Module 3: Customer Journey

What are customer personas and how are they used in digital marketing segmentation

Digital Marketing Funnel: What is it and how is it used?

Customer journey

Module 4: Reaching and Engaging the Customer

Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers

How do you integrate offline with online channels and its impact on customer engagement

Module 5: Making Digital Work: Strategies for Paid Ad Campaigns

Outlining a planning framework for paid ad campaigns

Highlight examples to reveal key insights and ideas in PPC

Describing the ecosystem for Google Ad campaigns

Outline managerial decisions that need to be made in each and factors that need to be considered while making them

Module 6: Email, Display and Social Media Advertising

Email and social media marketing strategies and their execution in Digital Marketing

Build an engaging social media marketing strategy leveraging social listening

Analyse digital marketing strategies of a few brands

Digital Marketing and Analytics
at
ISB Hyderabad
Admission Process

Important Dates

Dec 6, 2024

(AMPBA) Application submission end dateOngoing

Dec 8, 2024

(AMPH) Application deadline

Feb 23, 2025

(AMPI) Application submission end date

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Digital Marketing and Analytics
at
ISB Hyderabad
Students Ratings & Reviews

4.4/5

14 Ratings

4-5
7
3-4
6
2-3
1

Sapna Phagre

Digital Marketing and Analytics

Offered by Indian School of Business, Hyderabad

Learning Experience: Course content was indepth and impressive . Helped me better my understanding of digital marketing and analytics

Faculty: Faculty is top class Resources are updated assignments are helpful

Reviewed on 11 Mar 2023Read More

Renu Rana

Digital Marketing and Analytics

Offered by Indian School of Business, Hyderabad

Learning Experience: Short and crisp content. You will learn easily and it covers mostly every aspect of the marketing world. Good to learn

Faculty: They were easy going . They will reach you with layman examples. Easy to understand. The faculty is amazing and their simulation tool is really a great help.

Reviewed on 13 Feb 2023Read More

Shivaprasad Ramarao

Digital Marketing and Analytics

Offered by Indian School of Business, Hyderabad

Learning Experience: There are 15 rounds in it. With real business case. It's simulation where you can check your business skills. You can learn content, selection of creatives as well.over all good experience but few options are bit far from reality.

Faculty: Good Assignments are good. But you need mentor if you don't know digital marketing. Need to learn basics then you can proceed

Reviewed on 13 Nov 2022Read More

Sowndarya Boddapati

Digital Marketing and Analytics

Offered by Indian School of Business, Hyderabad

Learning Experience: Isb I got certificate in digital marketing course iam very happy to give feed back regarding isb I learned many things from ISB I just like there teaching way they clear doubts very quickly

Faculty: Yaa they were soo nice and we'll explained the classes madhu viswanathan The course was explained clearly soo i I like it more

Course Support: Yaa I got the job guidence

Reviewed on 3 Sep 2022Read More

Vivek P

Digital Marketing and Analytics

Offered by Indian School of Business, Hyderabad

Learning Experience: Learning experience was good

Faculty: Instructors taught well Curriculum was relevant and comprehensive

Course Support: No career support provided

Reviewed on 21 May 2022Read More

View All 6 Reviews