Executive Certificate Programme in Strategic Communication with Storytelling (SCS) offered by MICA
- Private Institute
- Estd. 1991
Executive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA Overview
Duration | 7 months |
Total fee | ₹1.10 Lakh |
Mode of learning | Online |
Credential | Certificate |
Executive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA Highlights
- Earn a certificate after completion of the course
Executive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA Course details
- Business Owner
- Start-up Founders
- Marketers & Brand Managers
- Content Creators
- Internal Communication Managers
- This course will introduce you to the power of storytelling, build youraptitude for it, improve your skills, and introduce you to theoretical andapplied perspectives across business domains and expressions across film,online, ads, corporate strategy, and more
Executive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA Curriculum
Strategic Communication –Context Setting & Semiotic Lens
Introduction to strategic communication
Lessons from Brand and Product management
Role of Storytelling in Strategic Communication
What are persuasive purposive impactful stories
Identifying & breaking down story structures
Understanding Audience, Consumers, Stakeholders, Contexts
Audience Insights
Persona development
Paying Attention to Content
Marketable value systems
Developing a dramatic narrative
Platforms and Channels
Crafting stories for a digital medium
Storytelling for hearts: Brand consumer conversations in the digital age
IMC
Turning IMC into integrated storytelling
Non-profit storytelling
PR
Understanding Public Relations as a communication function
Public Relations and elements of communication
Building Next-Gen Leaders
Telling the right story
Executive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA Faculty details
Executive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA Placements
Top Recruiters for MICAExecutive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA Entry Requirements
- N/A
Candidate must have done Bachelor's degree (10 + 2 +3 system) or an equivalent qualification in any discipline from recognized university.
- Maximum: 24 months
Other courses offered by MICA
Student Forum
Anything you would want to ask experts?
Colleges in AhmedabadMICACoursesExecutive Certificate Programme in Strategic Communication with Storytelling (SCS)Executive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA News & Updates
Executive Certificate Programme in Strategic Communication with Storytelling (SCS) at MICA Contact Information
Mudra Institute of Communications
Telav - Ghuma Rd,
Ahmedabad ( Gujarat)
(For general query)
(For admission query)
(For general query)
(For admission query)
Useful Links
Know more about MICA
- All About MICA
- Courses 2025
- Fees 2025
- Reviews on Placements, Faculty & Facilities
- Admission 2025 - Cutoffs, Eligibility & Dates
- Placement - Highest & Average Salary Package
- Cut off & Merit List 2025
- MICA Rankings
- Infrastructure Details & Reviews
- MICA Faculty
- Compare MICA
- MICA Q&A
- Scholarships
- MICA News & Articles