Advertising Course: Admissions 2024, Entrance Exams, Syllabus, Top Colleges, Job Profiles and Top Recruiters

Advertising is referred to as a means of communication with potential consumers to build a connection with them in order to sell and promote your products or services. These help the advertising professionals to establish a link with their target audience and help develop a brand value. From social media to telecommunication, majority businesses are run via the advertising network. Currently, the Indian advertising industry is on a rise. The industry is estimated to be worth over INR 70,000 crores and is expected to grow at a rate of 15% annually. Therefore, the Advertising Industry in India is all set to provide quality jobs to thousands of candidates in the coming years. 

Candidates can pursue Advertising Courses both at UG and PG levels. Eligibility criteria for undergraduate courses require completion of 10+2 from a recognized board, while postgraduate courses require a bachelor's degree from a recognized university. Some popular entrance exams for Advertising Courses are JMI, SAT, XAT, IIMC, or university-specific tests. At the UG level, Advertising Courses are offered with a Bachelor of Business Administration (BBA), and Bachelor of Arts (BA), among others. PG courses with Advertising specialization include a Master of Business Administration. 

Some of the top colleges offering Advertising courses include MICA, St. Joseph University, Xavier Institute of Communications, IIMC New Delhi, etc., each renowned for its specialized focus and industry connections. Course Fee in advertising typically ranges between INR 10,000 to INR 9 lakhs.

Candidates who graduate in Advertising Courses can work in various job profiles such as copywriting, graphic design, media planning, social media marketing, branding, storytelling, market research, and consumer insights. Hindustan Thompson associate, TLG India Pvt Ltd, Grey India, Lowe Lintas,  Rediffusion etc. are considered the top recruiters in this field for the aspiring candidates. Average Salary of the advertising graduates can range between INR 3 lakhs - 12 LPA.

Advertising Course Details: Highlights

Advertising agencies prefer hiring creative and talented people who are capable of thinking independently and are also excellent team players. There are many job profiles candidates can work for after studying advertising as a subject.

Candidates can look at some of the Advertising course's key points given in the table below.

Note- This information is sourced from the official website and may vary.

Quick Links For Advertising Courses:

What is an Advertising Course?

An extensive study of the principles, designing, marketing, communication, tactics, and planning of advertising marketing is covered in the advertising course. Marketing is a way to communicate with an audience about the various goods and services you provide, and it works to get people to buy or use their products by persuading them to do so.

Several businesses and product companies employ advertising methods to boost their product sales and make money when customers utilize their items. It guarantees that different industries are competitive. With a bachelor's degree in advertising and any associated topics, as well as a master's degree in advertising or a similar area, one can pursue a career in advertising.

Why Study Advertising?

• This implies that you will constantly have access to fresh employment and research-related opportunities.
• You will acquire a number of highly sought-after talents that companies will be looking for by taking advertising courses.
• The world of advertising continues to expand. For instance, the introduction of online techniques completely altered the way this industry looked.
• Advertising has a significant impact on people's daily lives because it not only raises public awareness but also helps consumers modify their behavior.
• Advertising is a subject of creativity and commitment. If candidates possess them, they can opt for an Advertising course.
• An individual who has a knack for creativity, fine art, and new ideas can apply for this course.

Candidates can choose a degree, diploma, or certificate advertising course at the undergraduate, postgraduate, doctorate, and certificate levels. Eligibility criteria for all the levels of advertising courses are mentioned below. The eligibility criteria mentioned above may vary depending on the college or university to which a candidate is applying for admission.

Students can have a look at the table below to know the eligibility criteria for each level.

Here is the general step-by-step guide for Admission to the Advertising Course:

• Step-1 Choose the program: First Review the curriculum, specializations, faculty, and facilities after that check academic qualifications, entrance exam requirements, and any additional criteria.
• Step-2 Prepare Required Documents: Prepare all the documents beforehand so that no last-minute issues occur. The documents include academic mark sheets, certificates, University Entrance Test Scores (JMI, IIMC, etc), and letters of recommendation.
• Step-3 Fill out the Application Form and Pay the Fees: Complete the application form provided by the institution. This may be done online or on paper and pay any required application fees.
• Step-4 Entrance Exams (if applicable): Register and Prepare for the entrance exam. Take the exam then wait for the result.
• Step-5. Submit Application: Submit all required documents along with the completed application form. Always ensure that all documents have been received and verify the status of your application.
• Step-6 Interview (if applicable): Some colleges require a personal or virtual interview Attend it and demonstrate your motivation, skills, and suitability for the program.
• Step-7 Await Admission Decision: Monitor the admission portal or your email for updates on the results. If accepted, an official offer letter will be provided by the university.
• Step-8 Confirm Enrollment: Confirm your intention to enroll in the program and Pay the required enrollment or tuition Fees.
• Step-9 Prepare for the Start of Classes: Follow instructions for course registration and orientation. If needed, arrange for on-campus or off-campus housing and attend any orientation sessions to familiarize yourself with the campus and program.
• Step-10. Start Classes: Attend classes and start your academic journey.

Note: Be sure to check the specific requirements and deadlines for each program as they can vary. Some programs may also have additional steps or unique requirements.

Aspirants can secure admission to an Advertising course on the basis of merit, that is, their performance at the Class 12 level or even on the basis of an entrance exam. Candidates are informed that most of the popular colleges that offer Advertising courses shortlist aspirants on the basis of their performance in an entrance exam.

Candidates can view the list of popular mass communication entrance exams conducted in India here. 

Note- This information is sourced from the official website of the institute/exam.

Advertising Course Relevant Information:

How to prepare for IIMC Entrance Exam?

The curriculum helps candidates acquire a thorough understanding of the various facets of journalism and mass communication. The syllabus is divided into six semesters over the course of three years, providing the students with training through lectures, projects, assignments, seminars, workshops, field trips, and internships.

Given below is an overview of subjects taught in two popular advertising courses - BA Advertising and Post Graduate Diploma in Advertising:

Note- This information is sourced from multiple sources on the web. Hence, is subject to vary.

You can check the list below to gain insights on various course levels of Advertising.

Types of Advertising Courses

There are many courses through which candidates can enter the field of advertising. Some such courses include:

• Bachelor of Journalism and Mass Communication
• Bachelor in Media Management
• BA Advertising and Brand Management
• BA Advertising
• BA Advertising and PRBA Advertising, Sales Promotion, and Sales Management
• Post Graduate Diploma in Advertising
• MBA in Sales and Marketing
• Diploma in Public Relations and Advertising
• Diploma in Advertising and Marketing Communication
• Diploma in Advertising (Public Relations and Business Studies)

Advertising Course Relevant Information: Advertising: Courses one can study

Some of the top government and private colleges offering Advertising degrees and diploma courses are as follows:

Top Government Colleges for Advertising Courses

There are various government colleges in India that the candidates who wish to make a career in the field of advertising wish to enrol into. These colleges consist of the top class faculties from all over India which guide students in their careers and help them get placed in the reputed companies. Here are some of the government colleges that the aspiring candidates dream of:

Note- This information is sourced from the official website/counseling body and may vary.

Top Private Colleges for Advertising Courses

Private colleges offer huge benefits to the students such as infrastructure, campus life, industrial connections which help them get practical exposure and insights into the real world. Given below are some of the top private colleges in India:

Note- This information is sourced from the official website/counseling body and may vary.

View Top Event Management Colleges by Location:

In both Indian and international marketing fields of employment, the study of advertising has a broad application. If a person possesses design expertise, knowledge of advertising's high pitch, and market strategy expertise, they can work in several reputable advertising and marketing departments in India and overseas.

Those with expertise in advertising and marketing are in high demand today due to the increased competition between businesses and industries, where businesses are competing to make the most money and advertise their products to various audiences.

Read More: Advertising Career

Advertising Job Profiles

Job opportunities in advertising are mainly available in advertising agencies and advertising departments of private and public sector firms. Apart from this, candidates can also find jobs in newspapers, magazines, journals, commercial sections of radio and TV, market research firms, etc.

Note- The above salary has been taken from ambitionbox.

Top Recruiters in Advertising

Some of the top advertising companies that most students dream of working with are as mentioned below:

Read More:

• Mass Communication: Types of job profiles
• Top 10 mass communication colleges in India

Students can also pursue the following online courses in Advertising. Those who have obligations such as employment or other commitments will particularly like this flexibility. Numerous online programs provide a selection of electives and specializations, enabling students to customize their education to fit their unique interests and professional aspirations.

Students can have a look at the table below to learn about online  Advertising Courses:

Advertising Course Relevant Information:

Advertising Online Courses and Certifications

Here are some Important Questions regarding Advertising Course: