IIM Calcutta - IIM Calcutta Executive Programme In Sales & Marketing offered by TimesPro
- Private Institute
- Estd. 2013
IIM Calcutta Executive Programme In Sales & Marketing at TimesPro Overview
Duration | 12 months |
Start from | 9th Mar'25 |
Total fee | ₹4.30 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Calcutta Executive Programme In Sales & Marketing at TimesPro Highlights
- Earn a certificate after completion of course from IIM Calcutta
- Fee payment can be done in installments
IIM Calcutta Executive Programme In Sales & Marketing at TimesPro Course details
Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc
Identify the challenges in today’s marketplace
Understand the conceptual frameworks in sales and marketing
Learning about customer and market orientation for business success
Master the roles and responsibilities of a manager dealing with sales and/or marketing
Be able to manage, motivate, and lead sales and marketing teams
Comprehend the fundamentals of channel design and development
IIM Calcutta’s Executive Programme in Sales & Marketing equips participants with a comprehensive understanding of emerging sales and marketing frameworks and their integration with other business functions to drive growth
This programme emphasises contemporary practices such as brand management, service management, distribution channel management, and people management, ensuring participants stay current with industry trends and adapt to market changes
Class Timings:
Sundays - 10:00 AM – 1:00 PM
IIM Calcutta Executive Programme In Sales & Marketing at TimesPro Curriculum
Module 1: Fundamentals of Management
Introduction to Economics
Economics for the digital age
Corporate Financial Reporting and Auditing
Financial acumen for digital sales and marketing
Introduction to Strategic Management
Porter's Five forces
PESTEL Analysis
SWOT Analysis
Module 2: People Skills for Sales & Marketing Professionals
Interpersonal skills for virtual teams
Emotional intelligence in remote work settings
Module 3: Marketing Fundamentals
Introduction to Marketing
Marketing Vs Selling
Needs vs wants vs demand
4Ps of Marketing
Holistic Marketing
Marketing Environment
Module 4: MR & Analytics
Introduction to marketing research
Intro to Marketing research methods and techniques
Descriptive and Inferential Analytics
Predictive and Prescriptive Analytics
Module 5: Managing Products, Services and Brands
Innovations in service design and delivery using technology
Implementing quality management systems in service industries
Introduction to branding
Brand Management in the Digital World
Product and brand management in the social media landscape
Module 6: Consumer Behaviour
Digital consumer decision-making processes
The impact of social media, online reviews, and influencer marketing on consumer behaviour
Module 7: Pricing Decisions
Dynamic pricing algorithms & Strategies
Price optimization models for e-commerce
Module 8: Integrated Marketing Communications & Digital Marketing
Marketing Communication Mix
Marketing Communication Strategy
Steps in creating an effective communications plan
Introduction to Digital Marketing & types of digital marketing
Digital Marketing Strategy
Search Engine Marketing (SEM): Paid Search Marketing + SEO + Gen AI impact on SEM
Social media marketing (Paid and Organic) and Influencer Marketing
Strategic use of social, search, media and content marketing
Branding in the Digital World: Online brands + Creating digital narratives for brand building
Developing and managing digital campaigns across platforms
Online reputation management
Integrated marketing communications in the age of influencers
Module 9: Marketing Strategy (Simulation)
Simulating strategic marketing decisions in dynamic markets
Innovation management and disruptive strategy in marketing
ROI of marketing strategies
Module 10: AI & ML for Marketing
Predictive analytics and machine learning in Marketing
Use of Gen AI in content, pricing and promotions and Big data
Creating personalized customer experiences using AI/ML
Automation and Generative AI
Module 11: CRM
Digital customer relationship management and personalization
Customer Lifetime Value and CLV Analysis
Integrating CRM and ERP systems for seamless operations
CRM Systems and Sales Automation
Module 12: Sales & Distribution, Retailing & E-Commerce
Designing and managing digital distribution channels
Sales Performance Metrics and KPIs
Sales Forecasting and Predictive Analytics
Sales Data Visualization and Reporting
Sales Enablement Tools and Techniques
Managing remote sales teams
Leveraging analytics for sales performance optimization
Continuous upgrade of sales plans
Omnichannel market analysis and planning
Module 13: B2B Sales & Marketing
Digital channel strategies and e-commerce solutions for B2B
Module 14: Basic Negotiation Skills for Sales
Basic Negotiation skills for sales
IIM Calcutta Executive Programme In Sales & Marketing at TimesPro Placements
Top Recruiters for TimesProIIM Calcutta Executive Programme In Sales & Marketing at TimesPro Entry Requirements
- 50%
Candidate must have completed bachelors degree (10+2+3 or 10+2+4) or equivalent from institutions or universities recognised by UGC/AICTE/AIU/DEB with minimum aggregate marks of all years in either Bachelor’s are eligible
- N/A
Candidate must have completed masters degree (10+2+3 or 10+2+4) or equivalent from institutions or universities recognised by UGC/AICTE/AIU/DEB with minimum aggregate marks of all years in either Bachelor’s are eligible
- Minimum: 24 months
Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date
IIM Calcutta Executive Programme In Sales & Marketing at TimesPro Admission Process
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IIM Calcutta Executive Programme In Sales & Marketing at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)