IIM Indore - IIM Indore Executive Programme In Advanced Marketing Management offered by TimesPro
- Private Institute
- Estd. 2013
IIM Indore Executive Programme In Advanced Marketing Management at TimesPro Overview
Duration | 12 months |
Total fee | ₹2.49 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Indore Executive Programme In Advanced Marketing Management at TimesPro Highlights
- Earn a certificate after completion of course from IIM Indore
- Fee payment can be done in installments
- 3 days mandatory campus immersion at IIM Indore campus
IIM Indore Executive Programme In Advanced Marketing Management at TimesPro Course details
Marketing professionals with at least five years of experience who are keen to hasten their growth in the domain to reach senior positions
Senior managers who have a firm foothold in the domain who are keen to keep themselves updated with the newer tools of marketing and want to take up leadership roles
Gain proficiency in presenting, analysing, discussing, evaluating, persuading, and making decisions regarding contemporary marketing initiatives within an organisation
Develop a marketing strategy using an understanding of customer behaviour based on well-interpreted market research insights
Master marketing decision-making process by analysing a competitive market scenario and recommending appropriate marketing strategy
Create an integrated marketing communications plan, which comprises marketing strategies for a targeted cohort
The IIM Indore Executive Programme in Advanced Marketing Management is a 12-month, part-time program offered by TimesPro in partnership with Indian Institute of Management (IIM) Indore
This IIM Indore Advanced Marketing Management programme is designed for working professionals with a minimum of 5 years of marketing and sales experience who want to take their knowledge and skills to the next level by learning advanced marketing management concepts and strategies
Class Timings:
First session: 10:30 AM to 11:45 AM Second session: 12:00 PM to 1:15 PM Third session 07:00 PM to 08:15 PM
IIM Indore Executive Programme In Advanced Marketing Management at TimesPro Curriculum
Module 1: Marketing Fundamentals
Segmentation
Pricing
Distribution
Promotion
Module 2: Marketing Strategy and Practice
Target market selection
Market mix strategy formation
Marketing tactics development
Module 3: Marketing Research Methods
Quantitative techniques
Qualitative and interpretative approaches
Module 4: Customer Insight
Foundational psychological, sociological, and cultural theories to understand behaviour of consumer
Module 5: Data-driven Marketing
Gain customer insights
Measure the effectiveness of your marketing tactics
Use data insights to plan your marketing strategy
Module 6: Strategic Brand Management
Learn the strategies and tactics to build, measure, and manage brand equity
Module 7: Product Innovation Management
Develop new and improved products
Innovate and manage product development process
Module 8: Price Management
Pricing management
Module 9: Distribution Management
Design of distribution channels
Module 10: Integrated Marketing Communication
Critical nature of integrated marketing communications
Key elements of an effective marketing communication mix
Understand how to develop an effective integrated communication strategy
Module 11: Digital Marketing Strategy
Search engine optimisation and marketing
Learn about paid media and owned media
Social media marketing
Module 12: Customer-centric Management
Define the new customer purchasing journey
Identify and influence the new consumer
Learn how you differentiate from the competition
Learn to apply experience design thinking to create a customer experience strategy
Module 13: Consumer Neuroscience and Neuromarketing
Cognitive neuroscience based on behavioral decision theories
Consumer decision-making
Module 14: Leading the Integration of Digital and Traditional Channels
IIM Indore Executive Programme In Advanced Marketing Management at TimesPro Placements
Top Recruiters for TimesProIIM Indore Executive Programme In Advanced Marketing Management at TimesPro Entry Requirements
- 50%
Candidate completed Graduation with minimum given marks from Universities recognised by Association of Indian Universities are eligible
- N/A
Candidate completed Post Graduation with minimum given marks from Universities recognised by Association of Indian Universities are eligible
- Minimum: 60 months
At least five years of post-graduate work experience
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IIM Indore Executive Programme In Advanced Marketing Management at TimesPro News & Updates
IIM Indore Executive Programme In Advanced Marketing Management at TimesPro Contact Information
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Mumbai ( Maharashtra)