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IIM Indore - IIM Indore Executive Programme in Sales and Marketing - Batch 05 
offered by TimesPro

  • Private Institute
  • Estd. 2013

IIM Indore Executive Programme in Sales and Marketing - Batch 05
 at 
TimesPro 
Overview

Develop a broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions from India's top faculty at IIM Indore

Duration

12 months

Start from

16th Mar'25

Total fee

2.00 Lakh

Mode of learning

Online

Official Website

Go to Website External Link Icon

Credential

Certificate

IIM Indore Executive Programme in Sales and Marketing - Batch 05
 at 
TimesPro 
Highlights

  • Earn a certificate after completion of course from IIM Indore
  • Fee payment can be done in installments
  • 3 days on campus modules
Details Icon

IIM Indore Executive Programme in Sales and Marketing - Batch 05
 at 
TimesPro 
Course details

Who should do this course?

Working professionals in sales and/or marketing roles, or those aspiring to pursue a career in these domains

Sales professionals wishing to broaden their perspective with marketing knowledge and competencies

Marketing professionals desiring to enhance their efficiency with an understanding of sales

What are the course deliverables?

Learn to create compelling value propositions and strategically manage the marketing mix

Understand customer motivations, preferences, and the underlying factors driving buying behaviour

Critically evaluate, refine, and enhance marketing communications for impactful brand building

Gain thorough, contemporary, and actionable knowledge of the entire sales and marketing domain

Stay ahead with the latest industry trends and leverage advanced, efficient marketing tools

More about this course

IIM Indore’s Executive Programme in Sales & Marketing (EPSM) (Batch 05), a 12-month transformative journey designed for professionals like you, ready to advance their careers

Gain the prestigious IIM Indore Executive Education Alumni Status, which opens doors to new opportunities and career advancement

Class Timings:

Every Sunday First session: 02:30 PM to 03:45 PM Second session: 04 PM to 05:15 PM Third session: 07:00 PM to 08:15 PM 

IIM Indore Executive Programme in Sales and Marketing - Batch 05
 at 
TimesPro 
Curriculum

Introduction to Marketing

Marketing Mix: 4 Ps of Marketing

Marketing Research Methods and Techniques

Consumer Behaviour Analysis

Consumer Lifetime Value (CLV)

Segmentation, Targeting, and Positioning (STP)

Introduction to Branding

MS Excel

 

Introduction to Digital Marketing

Understanding Digital Marketing

 

Digital Marketing Strategy

Digital Marketing Strategy

 

Digital Marketing Elements

Introduction to Search Engines for Marketing Applications

Introduction to Social Media Marketing

Online Reputation Management and Online Brands

 

Analytics Fundamentals

Why Business Analytics

Business Analytics Life Cycle - CRISP DM

Descriptive and Inferential Analytics 

Predictive and Prescriptive Analytics

Data Analysis using MS Excel

Introduction to Data Visualisation

 

Product and Brand Management

Development Process: From Ideas to Concept to Strategy

Challenges in Developing New Products
 

Pricing Strategies

Understanding Pricing

Consumer Psychology and Pricing

 

Digital Marketing and Analytics

Social Media Marketing

Mobile Marketing

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Content Marketing

Email Marketing

Web Analytics

 

Sales Management

Role of the Sales Force

Managing and Controlling the Sales Force

 

Sales Forecasting

Techniques of Forecasting

 

Distribution Management

Logistics

Distribution System Design

 

Strategic Marketing

Growth Strategies

Product Life Cycle Marketing Strategies

 

Business Strategy

Technology and Automation in Marketing

 

AI in Marketing

Mastering Prompting

AI in Video creation

AI in Branding, Social Media, and SEO

AI in Performance Marketing

 

Integrated Marketing Communications

Role of Marketing Communications

Developing Effective Communications

 

Services Marketing

Managing Service Quality and Customer Experience

 

Emerging Business Models

B2B Marketing Introduction

Organisational Buying Behavior

 

Industry Insights

Case Study- IKEA Market Entry Strategy

The 3 A'S of Marketing - Agility, Ability, and Authenticity

Customer Centricity and Digital Innovations 

Brand Management in the Digital World

Moment Marketing: Digital Customer Journey

Faculty Icon

IIM Indore Executive Programme in Sales and Marketing - Batch 05
 at 
TimesPro 
Faculty details

Dr. Jayasimha K. R.
Dr. (Jai) Jayasimha is a Professor of Marketing. Before joining IIM Indore, he has been a faculty member at The Institute of Management Technology, ICFAI Business School (IBS Hyderabad), PES Institute of Technology (PESIT, Bangalore) and Kirloskar Institute of Advanced Management Studies

IIM Indore Executive Programme in Sales and Marketing - Batch 05
 at 
TimesPro 
Placements

Lock IconTop Recruiters for TimesPro
Axis Bank
Bajaj Capital
Capital First Ltd
City Union Bank
DBS Bank
Deloitte
Edelweiss Securities
Ernst & Young
Fullerton Securities
HDB Financial
HDFC Bank
HDFC Mutual Fund
HSBC
ICICI Prudential
ICICI Securities
IIFL Mutual Fund
Janalakshmi Financial Services
Kotak Mahindra Bank
PayTM
Standard Chartered bank
Tata Capital
YesBank
Yodlee
View placement details

IIM Indore Executive Programme in Sales and Marketing - Batch 05
 at 
TimesPro 
Entry Requirements

General
GraduationUp Arrow Icon
  • 50%
Work ExperienceUp Arrow Icon
  • Minimum: 24 months
Other eligibility criteriaUp Arrow Icon

IIM Indore Executive Programme in Sales and Marketing - Batch 05
 at 
TimesPro 
Admission Process

    Important Dates

    Mar 16, 2025 - Mar , 2026
    Course Commencement Date

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    IIM Indore Executive Programme in Sales and Marketing - Batch 05
     at 
    TimesPro 

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    IIM Indore Executive Programme in Sales and Marketing - Batch 05
     at 
    TimesPro 
    Contact Information

    Address

    18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
    Mumbai ( Maharashtra)

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