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Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online) 
offered by TimesPro

  • Private Institute
  • Estd. 2013

Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online)
 at 
TimesPro 
Overview

Become accomplished to synchronise with consumer needs for greater organisational value and learn to generate business value

Duration

10 months

Total fee

1.89 Lakh

Mode of learning

Online

Credential

Certificate

Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online)
 at 
TimesPro 
Highlights

  • This Professional Certificate Programme in Advanced Marketing Analytics is offered by IIM Kozhikode
  • Sessions will be delivered on the BCCL technology platform to participants who would be attending from their respective places via their devices (Laptop/Tablet) in a two-way video/audio interactive mode
Details Icon

Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online)
 at 
TimesPro 
Course details

Who should do this course?
  • For mid to senior-level managers working in the marketing/sales/marketing analytics domain
  • For mid to senior-level marketing professionals keen to learn the effective tactics of analysing data
  • Individuals responsible for online marketing campaigns who need to leverage data analytics to optimize digital strategies
What are the course deliverables?
  • Deep Insights on Predictive and Prescriptive Analytics
  • Turn data insights into a competitive business advantage
  • Implement rigorous marketing practices and analytical techniques
  • Estimate effect of marketing actions on consumer decision
  • Develop acumen in new product development, pricing decision, and market share calculation
More about this course
  • The program is designed to give participants a holistic orientation of concepts of marketing analytics with the practical skills to analyse consumer data to make successful marketing decisions
  • It explains techniques used to identify, collect, manage, and understand marketing data for profitable use and how to turn that information into relevant and effective marketing tactics
  • This program allows participants to utilise marketing expertise learned from this programme in a field of choice, including marketing strategy, product and brand management, and marketing analytics
  • Participants will also know how to forecast and influence business decisions using analytical techniques and consumer information insights
  • Class Timmings: Sunday -9:00 a.m. to 12:00 noon
Read more
Faculty Icon

Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online)
 at 
TimesPro 
Faculty details

Prof. Atanu Adhikari
Prof. Adhikari has taught as an adjunct faculty in many business schools abroad and in several IIMs in India. He has taught as a co-instructor in post-graduate programmes for executives with leading international faculties from Cornell University and Syracuse University. He has designed and conducted several executive education and management development programmes for middle and senior management executives working in Fortune 500 companies, large Indian companies, and public sector organisation
Prof. Shovan Chowdhury
He teaches various courses at MBA and PhD level including Data Analytics, Predictive Analytics, Stochastic Modelling, Multivariate Analysis, Probability and Statistics. He is the coordinator and faculty of various executive programmes at IIM Kozhikode including Business Analytics and Healthcare Management & Analytics.
Prof. Shovan Chowdhury
He is an active researcher in Applied Statistics, Predictive Analytics, and Business Forecasting. He is the recipient of Emerald Literati Awards 2019, has published several articles in leading international peer-reviewed journals.

Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online)
 at 
TimesPro 
Placements

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Axis Bank
Bajaj Capital
Capital First Ltd
City Union Bank
DBS Bank
Deloitte
Edelweiss Securities
Ernst & Young
Fullerton Securities
HDB Financial
HDFC Bank
HDFC Mutual Fund
HSBC
ICICI Prudential
ICICI Securities
IIFL Mutual Fund
Janalakshmi Financial Services
Kotak Mahindra Bank
PayTM
Standard Chartered bank
Tata Capital
YesBank
Yodlee
View placement details

Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online)
 at 
TimesPro 
Entry Requirements

GraduationUp Arrow Icon
  • N/A
Work ExperienceUp Arrow Icon
  • Minimum: 60 months
Other eligibility criteriaUp Arrow Icon

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Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online)
 at 
TimesPro 

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Professional Certificate Programme in Advanced Marketing Strategy and Analytics (IIM Kozhikode) (Online)
 at 
TimesPro 
Contact Information

Address

18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)

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