BBA in Marketing Management 

offered by UPES Online

Students completing their secondary education who are interested in pursuing a career in marketing and business management

Individuals with a passion for marketing and communication who want to explore the strategic aspects of brand management and consumer engagement

Understand marketing principles and concepts

Learn market research and consumer behavior analysis

Acquire knowledge of branding and advertising

Understand digital marketing and social media

Learn about sales techniques and customer relations

The Bachelor of Business Administration (BBA) in Marketing Management is a dynamic program designed to equip students with the essential skills and knowledge needed to thrive in the fast-paced world of marketing

This course focuses on the strategic aspects of marketing, consumer behavior, market research, and brand management, preparing graduates for successful careers in various marketing roles