Advanced Consumer Behavior
- Offered byLinkedin Learning
Advanced Consumer Behavior at Linkedin Learning Overview
Duration | 2 hours |
Total fee | ₹1,400 |
Mode of learning | Online |
Difficulty level | Advanced |
Credential | Certificate |
Advanced Consumer Behavior at Linkedin Learning Highlights
- Earn a sharable certificate
Advanced Consumer Behavior at Linkedin Learning Course details
- In this course, join thought leader Michael Solomon as he takes a deep dive into the internal and external forces that influence consumer behavior
- First, learn the importance of consumer behavior in helping us understand when, why, and how purchasing decisions are made
- Michael shares how factors such as color, shape, and sound influence our perception of brands and products
- Michael also goes into external influences on consumer behavior, covering how groups make decisions and how ideas spread
Advanced Consumer Behavior at Linkedin Learning Curriculum
Introduction
Welcome
The Consumer in the Marketplace
Why study consumer behavior
How to study consumer behavior
Consumer well-being
Internal Influences on Consumer Behavior
Colors, shapes, and sounds: How our brain makes sense of it all
Marketing applications of learning processes
Motivation: Why do people want stuff?
The self: Are people what they buy?
Personality and brand image
Lifestyle and values
Attitudes
Decision making
External Influences on Consumer Behavior
B2B and families: Decision making in groups
The purchase situation: Retailing as theater
Word-of-mouth and opinion leadership
Subcultures
Culture
The fashion system: How ideas spread through the market
Influencing Consumer Behavior
The role emotion plays in purchase decisions
Persuasive communications
From inertia to cult brand: How product involvement influences marketing strategies
Conclusion
Next steps
Advanced Consumer Behavior at Linkedin Learning Faculty details
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